Social Media Manager - Brand & Content (Remote - US)

Why join Nextech? We are a leader in specialty healthcare technology solutions. We’re committed to hiring and retaining talent, which is why we invest in our employees through competitive pay, a generous bonus structure, great healthcare, a comprehensive wellness program, and many other benefits. If you are a software engineer, finance or accounting professional, customer support specialist, or a business development expert with a passion for healthcare technology (just to name a few), we want to hear from you. We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics are encouraged to apply. If you are a candidate in need of assistance or an accommodation in the application process, please contact [email protected]. Job Summary Nextech is seeking a highly skilled Social Media Manager to lead our social presence across platforms, elevate our brand, and create compelling content with minimal direction. This role goes beyond community management, we need a storyteller who can dig into specialty care topics, partner with internal experts and key opinion leaders, and deliver high-quality content that reflects Nextech’s voice, values, and strategic priorities. You’ll create, edit, and publish brand-aligned content across channels; shape our social strategy; collaborate with internal subject matter experts; and produce short-form video and light design assets. As we refocus our social program, this role will be central to driving a more modern, engaging approach. All activities must be in compliance with Equal Employment Opportunity laws, HIPAA, ERISA and other regulations, as appropriate. Essential Functions • In addition to working in accordance with appropriate conduct and behavioral standards, specific responsibilities of this role include: • Own and execute Nextech’s social media strategy across Instagram, LinkedIn, TikTok, Facebook, and YouTube. • Produce content end-to-end, writing, design (light), short-form video editing, and posting. • Develop platform-specific content tailored for higher engagement, including reels, video clips, graphics, and thought leadership content. • Work closely with internal content creators, subject matter experts, and key opinion leaders to translate technical or specialty-specific topics into accessible, engaging social content. • Plan and maintain the social editorial calendar, ensuring alignment with campaigns, events, industry trends, and product priorities. • Support Nextech’s brand voice and visual identity, ensuring consistency across all content. • Collaborate with marketing, events, product marketing, and communications on integrated campaigns, product moments, and industry storytelling. • Create and publish real-time content during key events (with support from onsite or remote teams). • Monitor and report on social performance, identifying trends, insights, and optimization opportunities; build monthly dashboards. • Stay current on emerging social trends in healthcare, aesthetics, and the broader digital landscape, proactively recommending new formats or platform approaches. Minimum Requirements • 5-7 years of hands-on social media experience managing brand channels (agency or in-house). • Demonstrated ability to produce content independently – writing, basic design, and video editing. • Strong understanding of platform trends, best practices, and social storytelling across B2B and B2C environments. • Experience using tools such as Canva, CapCut, Social listening/reporting, Monday.com, or similar. • Excellent writing skills and a strong ability to adapt tone and messaging. • Strong project management skills. • Self-starter who thrives in a fast-paced environment with minimal direction. Preferred Qualifications • Experience in specialty care, aesthetics, dermatology, ophthalmology, or healthcare technology. • Experience developing content that simplifies medical/technical topics. • Skilled in short-form video production (cutting clips, adding captions, transitions, etc.). • Understanding of social analytics and growth strategies. • Experience with paid social a plus. Work Environment/Physical Demands • Remote work environment. • Periodic long-distance travel may be required for major events. • Collaborates via virtual meetings, chats, and cross-functional working sessions. • Activities require a significant amount of sitting at office and work desks and in front of a computer monitor. Total Rewards Generous annual bonus opportunity 401(k) with Employer Match Flexible Time Off: take time off when you need it without worrying about available hours 11 paid holidays Volunteer Time Off Insurance: Choice of Medical, Dental, and Vision plans Health Savings Account with employer match Flexible Spending Account 100% Company-Paid Parental leave (After 6 months with the company) 100% Company-Paid Life Insurance and Short/Long Term Disability Insurance Nextech Luminary Peer Recognition Program Wellness Program including discounts on medical premiums Employee Assistance Program with free counseling sessions available Corporate Discounts on Retail, Travel, and Entertainment Pet Insurance options Apply tot his job