Shopify Conversion Optimization Specialist (CRO-Focused) Needed

I have a client that’s a premium, direct-to-consumer beef brand selling curated bundle boxes and bulk beef. This is a defined, one-time project. Not ongoing management. ⸻ Primary Objectives • Increase conversion rate on existing traffic • Reduce decision fatigue on bundle product pages • Improve clarity around value, quality, and what customers are actually getting • Keep existing bundle SKUs while improving how options are presented ⸻ Scope of Work 1. Homepage Structure Optimization • Refine above-the-fold messaging (headline, subhead, CTA) • Reorder and simplify sections for clarity and trust • Ensure the value proposition is immediately clear before scrolling • If necessary, recommend a lightweight structural theme adjustment (not a full rebuild) ⸻ 2. Bundle Product Page Optimization • Restructure option selection for clarity (same bundles, better logic) • Improve readability and scannability • Reduce cognitive load during selection • Ensure selected options visually connect to outcomes • Improve mobile decision flow ⸻ 3. Product Display Logic • Improve how bundles are grouped and presented • Suggest default selections where appropriate • Keep inventory constraints in mind (limited cuts, rotating availability) • Ensure the logic supports inventory-constrained selling ⸻ 4. Visual Clarity Enhancements • Improve product visuals for clarity and consistency • Use AI tools where appropriate to: • Clean up images • Standardize presentation • Create simple visual explainers (cuts, bundle contents, meal equivalents) • No misleading imagery — accuracy matters ⸻ What This Is NOT • ❌ Full Shopify rebuild • ❌ Custom-coded platform overhaul • ❌ Custom app development • ❌ Ongoing site management • ❌ Paid ads or email marketing A theme change is only considered if it is lightweight, conversion-driven, and within timeline. ⸻ Ideal Candidate • Strong experience with Shopify product pages and bundle logic • Conversion-focused mindset (UX over aesthetics) • Comfortable working within existing themes and improving structure • Understands DTC food, CPG, or high-consideration purchases • Can execute cleanly without overengineering Bonus if you’ve worked with: • Subscription boxes • Food or meat brands • Inventory-constrained products ⸻ Deliverables • Updated homepage structure (implemented or clearly specified) • Optimized bundle product pages • Improved option logic and display • Enhanced product visuals (or assets ready for upload) • Brief explanation of changes and rationale ⸻ How to Apply Please include: • Examples of Shopify product pages you’ve optimized • Brief explanation of how you approach conversion for complex products • Confirmation you understand this is a structure + conversion project, not a cosmetic redesignApply Now

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