Senior Media Planner/Search

About the position Carmichael Lynch is seeking a paid search/SEM specialist to join our Media Team. This role involves identifying and implementing paid search recommendations and optimizations to improve results for our clients. The ideal candidate is analytical, driven by data, and proactive in staying updated on industry changes. You will be responsible for managing paid search tasks, creating and managing PPC campaigns, and analyzing paid search data to provide insights and recommendations. Responsibilities • Keep up to date on industry news and support communication of relevant updates to internal teams and clients • Support team leadership by proactively bringing new ideas to the table • Showcase clear understanding of the inner workings of the paid search interfaces (i.e. Google Ads) • Assist Associate Media Director in building out paid search plans for clients • Take ownership of basic paid search tasks including negative keyword research, account/campaign set up, bid strategy monitoring, and identifying target keywords • Create and manage PPC campaigns, including keyword research, bid management, and A/B testing • Manage account/campaign pacing and budget management • Proactively identify optimization efforts and testing opportunities • Analyze & report on paid search data on a weekly/bi-weekly/monthly & ad-hoc basis Requirements • A minimum of 3 years of hands-on Paid Search/SEM experience • Working knowledge of Google Ads & Microsoft Ads • Experience managing multiple paid search accounts • Experience using Google Analytics 4 • Experience in organic search/SEO, using third party bidding tools (i.e. Search Ads 360), Google Looker Studio, and competitive insight tools (i.e. SEMRush) is a plus • Proficiency in Google Shopping and Performance Max (PMAX) campaigns is a plus Benefits • Professional Development (performance reviews 2x annually, training opportunities related to your field of development, one-on-ones with managers) • Competitive, equitable salaries (reviewed annually to ensure equity and competitiveness) • Strong, vibrant, continually-evolving Diversity, Equity and Inclusion belief • Competitive, company and employee sponsored benefits, including: Medical, Dental, Vision, 401k (company matched 50% of first 6%), PTO (vacation/sick time) allowance, 18-week maternity leave, 12-week parental leave, 19 paid company holidays, Family Building Benefit (adoption, surrogacy benefit), tuition reimbursement and much more. Apply tot his job