Senior Marketing Analyst (Digital Ad Agency)

We are seeking a strategic and technically skilled Senior Data Analyst to join our marketing analytics team. This role is ideal for someone passionate about data‑driven marketing, with a strong background in digital campaign analysis and hands‑on experience with Amazon Marketing Cloud (AMC). You will play a key role in uncovering insights that drive performance across paid media, social, email, and retail channels. Key Responsibilities Marketing Analytics & Problem Solving • Analyze campaign performance across digital channels to identify trends, gaps, and optimization opportunities. • Conduct deep‑drive analyses using AMC to support marketing strategy and performance optimization. • Collaborate with account managers and strategists to define KPIs and solve client‑specific marketing challenges. • Lead complex analyses and develop predictive models to forecast marketing outcomes. • Deliver strategic insights that influence campaign direction and client strategy. Amazon Marketing Cloud (AMC) Expertise • Leverage AMC's SQL‑based environment to extract, transform, and analyze audience and campaign data. • Build custom queries to understand customer journeys, media exposure, and conversion paths. • Create audiences based on client needs and data trends. • Develop AMC dashboards and reporting templates to visualize performance and attribution. • Stay current with AMC feature updates and best practices to maximize platform value. • Partner with media teams to translate AMC insights into actionable recommendations. Communication & Collaboration • Serve as the day‑to‑day analytics lead for assigned clients, managing cross‑departmental communication. • Translate complex data findings into clear, actionable insights for both technical and non‑technical stakeholders. • Create dashboards and reports that effectively communicate campaign performance and customer behavior. • Provide constructive feedback to junior analysts and communicate roadblocks or deadline risks to leadership. Reliability & Ownership • Ensure timely delivery of recurring reports and ad‑hoc analyses. • Maintain accuracy and consistency in data handling and reporting. • Follow established processes and elevate issues when necessary. • Take ownership of analytics tasks from start to finish, ensuring compliance with data privacy and governance policies. Mentorship & Leadership • Mentor junior analysts and support project coordination. • Participate in team reviews and retrospectives to refine data approaches and improve reporting accuracy. Required Skills & Qualifications • Strong understanding of marketing metrics and their business impact. • Experience with AMC and other clean rooms. • SQL, Python/R • Advanced Excel • Data Visualization Tools (e.g., Tableau, Looker, Qlik) • Ad Servers, Marketing Automation Tools • Web Analytics, Paid Media, Social, Retail Data • Familiarity with campaign tagging, UTM tracking, and attribution modeling. • Experience supporting A/B testing, customer segmentation, and predictive modeling. Background • Years of experience: 5+ • Bachelor’s Degree in Marketing Analytics, Data Science, Statistics, Economics, or Computer Science preferred. Soft Skills • Growth mindset and eagerness to learn from peers and mentors. • Ability to provide and receive feedback constructively. • Strong organizational skills and attention to detail. Apply tot his job