Senior Manager, Email Marketing
Job Description:
• Spearhead strategic planning and execution of all corporate email marketing campaigns
• Transform Macmillan’s email program into a performance-driven D2C model
• Oversee lifecycle and triggered email programs
• Define and lead A/B testing initiatives
• Develop and maintain a centralized content calendar to coordinate newsletters and campaigns
• Audit and optimize current newsletter and lifecycle strategies
• Collaborate cross-functionally with other teams within CIMA
• Leverage AI and automation tools to enhance content generation
• Deliver clear, actionable reporting that communicates audience behavior and campaign insights
Requirements:
• 5+ years of experience in email, CRM, or lifecycle marketing
• Proven success managing end-to-end strategy and execution for large-scale email programs
• Expertise in segmentation, automation, personalization, testing methodologies, and performance analytics
• Strong understanding of email deliverability, compliance, and accessibility standards
• Proficiency with ESP and CRM platforms (HubSpot, Klaviyo, Mailchimp), ecommerce platforms (Shopify), analytics/reporting tools.
• Knowledge of social media commerce platforms (Meta, TikTok) a plus
Benefits:
• Health insurance
• Remote work options
Apply tot his job
Apply To this Job
• Spearhead strategic planning and execution of all corporate email marketing campaigns
• Transform Macmillan’s email program into a performance-driven D2C model
• Oversee lifecycle and triggered email programs
• Define and lead A/B testing initiatives
• Develop and maintain a centralized content calendar to coordinate newsletters and campaigns
• Audit and optimize current newsletter and lifecycle strategies
• Collaborate cross-functionally with other teams within CIMA
• Leverage AI and automation tools to enhance content generation
• Deliver clear, actionable reporting that communicates audience behavior and campaign insights
Requirements:
• 5+ years of experience in email, CRM, or lifecycle marketing
• Proven success managing end-to-end strategy and execution for large-scale email programs
• Expertise in segmentation, automation, personalization, testing methodologies, and performance analytics
• Strong understanding of email deliverability, compliance, and accessibility standards
• Proficiency with ESP and CRM platforms (HubSpot, Klaviyo, Mailchimp), ecommerce platforms (Shopify), analytics/reporting tools.
• Knowledge of social media commerce platforms (Meta, TikTok) a plus
Benefits:
• Health insurance
• Remote work options
Apply tot his job
Apply To this Job