Senior Manager, Customer Marketing – Drive Growth and Retention at careerzynith
At careerzynith, we're on a mission to revolutionize the way businesses connect with their customers. As a Senior Manager, Customer Marketing, you'll play a pivotal role in driving growth, retention, and revenue expansion through innovative customer marketing strategies. If you're a seasoned marketing professional with a passion for customer-centricity, we want to hear from you.
**About careerzynith**
careerzynith is an AI-first, end-to-end marketing platform that empowers teams to automate their campaigns with AI agents that imagine, activate, and validate. Our platform is designed to free marketers from step-by-step workflows and unlock limitless ways to orchestrate their marketing. With AI, goal-based automation, and 950+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes – fine-tuned with billions of data points to drive real results for their unique business.
**Our Culture**
At careerzynith, we're proud of our inclusive culture, which celebrates diverse voices, backgrounds, and perspectives. We believe that our diversity is what empowers our innovation and success. As a global multicultural company, we're committed to creating a workplace where everyone feels valued, respected, and empowered to contribute their best work.
**Job Summary**
As a Senior Manager, Customer Marketing, you'll be responsible for developing and executing customer marketing strategies that drive growth, retention, and revenue expansion. You'll work closely with cross-functional teams, including product, sales, customer success, and analytics, to drive continuous optimizations and best-in-class customer experience across all lifecycle programs and activations.
**Key Responsibilities**
* Develop and execute customer marketing strategies that increase customer engagement, satisfaction, and revenue
* Improve new customer onboarding, activate upsell/cross-sell opportunities across teams, and execute on customer retention initiatives
* Create and manage customer segmentation and targeting strategies to optimize the customer journey
* Develop and execute email, SMS, WhatsApp, and in-app campaigns to engage customers across multiple channels
* Monitor and analyze campaign performance to optimize results and ROI
* Collaborate with cross-functional teams to drive continuous optimizations and best-in-class customer experience across all lifecycle programs and activations
* Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy
* Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience
* Manage and coach a team of 2 associates
**What We're Looking For**
* Bachelor's degree in marketing, business, or related field
* 8+ years of experience in customer marketing or a related field
* 3+ years of experience in people management
* B2B SaaS experience required
* Strong understanding of customer behavior and segmentation
* Excellent communications skills across all mediums, and all levels of the organization
* Strong analytical skills and ability to use data to inform decisions
* Experience with A/B testing and experimentation
* Experience with SMS and/or WhatsApp a plus
* Experience with Pendo or Candu a plus
**Perks and Benefits**
At careerzynith, we take care of our employees at work and outside of work. Some of our most popular benefits include:
* Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by careerzynith, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm
* Open paid time off
* Generous 401(k) matching program with immediate vesting
* Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend
* Access to professional development resources through LinkedIn Learning
* After five years of service, you'll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus
**Why Join careerzynith?**
* Be part of a global multicultural company that celebrates diversity and inclusion
* Work with a talented team of professionals who are passionate about customer-centricity
* Develop and execute innovative customer marketing strategies that drive growth and retention
* Collaborate with cross-functional teams to drive continuous optimizations and best-in-class customer experience
* Enjoy comprehensive benefits and perks that support your well-being and career growth
**How to Apply**
If you're a seasoned marketing professional with a passion for customer-centricity, we want to hear from you. Please submit your application, including your resume and a cover letter, to [insert contact information]. We can't wait to hear from you!
**Equal Opportunity Employer**
careerzynith is an equal opportunity employer. We recruit, hire, pay, grow, and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law. Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.
Apply for this job
**About careerzynith**
careerzynith is an AI-first, end-to-end marketing platform that empowers teams to automate their campaigns with AI agents that imagine, activate, and validate. Our platform is designed to free marketers from step-by-step workflows and unlock limitless ways to orchestrate their marketing. With AI, goal-based automation, and 950+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes – fine-tuned with billions of data points to drive real results for their unique business.
**Our Culture**
At careerzynith, we're proud of our inclusive culture, which celebrates diverse voices, backgrounds, and perspectives. We believe that our diversity is what empowers our innovation and success. As a global multicultural company, we're committed to creating a workplace where everyone feels valued, respected, and empowered to contribute their best work.
**Job Summary**
As a Senior Manager, Customer Marketing, you'll be responsible for developing and executing customer marketing strategies that drive growth, retention, and revenue expansion. You'll work closely with cross-functional teams, including product, sales, customer success, and analytics, to drive continuous optimizations and best-in-class customer experience across all lifecycle programs and activations.
**Key Responsibilities**
* Develop and execute customer marketing strategies that increase customer engagement, satisfaction, and revenue
* Improve new customer onboarding, activate upsell/cross-sell opportunities across teams, and execute on customer retention initiatives
* Create and manage customer segmentation and targeting strategies to optimize the customer journey
* Develop and execute email, SMS, WhatsApp, and in-app campaigns to engage customers across multiple channels
* Monitor and analyze campaign performance to optimize results and ROI
* Collaborate with cross-functional teams to drive continuous optimizations and best-in-class customer experience across all lifecycle programs and activations
* Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy
* Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience
* Manage and coach a team of 2 associates
**What We're Looking For**
* Bachelor's degree in marketing, business, or related field
* 8+ years of experience in customer marketing or a related field
* 3+ years of experience in people management
* B2B SaaS experience required
* Strong understanding of customer behavior and segmentation
* Excellent communications skills across all mediums, and all levels of the organization
* Strong analytical skills and ability to use data to inform decisions
* Experience with A/B testing and experimentation
* Experience with SMS and/or WhatsApp a plus
* Experience with Pendo or Candu a plus
**Perks and Benefits**
At careerzynith, we take care of our employees at work and outside of work. Some of our most popular benefits include:
* Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by careerzynith, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm
* Open paid time off
* Generous 401(k) matching program with immediate vesting
* Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend
* Access to professional development resources through LinkedIn Learning
* After five years of service, you'll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus
**Why Join careerzynith?**
* Be part of a global multicultural company that celebrates diversity and inclusion
* Work with a talented team of professionals who are passionate about customer-centricity
* Develop and execute innovative customer marketing strategies that drive growth and retention
* Collaborate with cross-functional teams to drive continuous optimizations and best-in-class customer experience
* Enjoy comprehensive benefits and perks that support your well-being and career growth
**How to Apply**
If you're a seasoned marketing professional with a passion for customer-centricity, we want to hear from you. Please submit your application, including your resume and a cover letter, to [insert contact information]. We can't wait to hear from you!
**Equal Opportunity Employer**
careerzynith is an equal opportunity employer. We recruit, hire, pay, grow, and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law. Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.
Apply for this job