Senior Lifecycle Marketing Manager

Protein Candy and Pulp & Press | Remote, Ontario | Reports to: Senior Brand Manager Build the retention engine for two high-growth, better-for-you CPG brands Build best-in-class lifecycle marketing from scratch across two distinct brands, audiences, and growth stages, working with a team that gets the strategic value of what you do. Protein Candy is redefining the $40B candy category with functional, better-for-you products. Since launching mid-2024, we've grown into 4,000+ retail doors, including Kroger, Walmart Canada, and Circle K, with thousands more coming online by the end of the year. Pulp & Press is a legacy cold-pressed juice brand being reinvented. You'll build its DTC foundation while breathing new life into a trusted name. The Role We're looking for a hands-on lifecycle marketing strategist and operator who thrives at the intersection of strategy, systems, data, and creative execution. You'll own the complete lifecycle marketing engine across email, SMS, loyalty, and subscription for both brands, from strategy and campaign execution to tech stack management and performance analytics. You'll write copy, build flows, manage integrations, run experiments, and deliver insights that drive repeat rate, LTV, and retention. This isn't a role where you just set strategy and hand off execution. You're the one building the automations, analyzing the data, troubleshooting Shopify apps, and optimizing the welcome series because you're obsessed with the results. You'll partner directly with leadership across both brands to shape lifecycle marketing, inform acquisition strategy, and build systems that scale. What You'll Own 1. Lifecycle Strategy & Execution Own end-to-end lifecycle across email, SMS, loyalty, and subscription. Execute campaigns (copy, segmentation, deployment). Build automated flows (welcome, win-back, VIP, abandonment, subscription). Drive repeat rate, LTV, and retention targets. 2. DTC Tech Stack & Systems Manage Shopify front-end and back-end, apps, subscription platform, loyalty tech, and integrations. Troubleshoot issues. Optimize site for conversion. Evaluate and implement new tools. Own day-to-day platform management. 3. Data & Performance Insights Own lifecycle analytics. Ensure data accuracy across Klaviyo, Shopify, GA4, TripleWhale. Report on LTV, retention cohorts, flow performance, campaign ROI. Build dashboards and turn data into actionable insights. 4. Experimentation & Optimization Design and execute A/B tests across flows, campaigns, creative, offers, timing. Document learnings. Build testing roadmap that compounds results. 5. Automation & Brand Ops Build internal automations (Zapier, workflows) to eliminate manual work. Support campaign setup, QA, and troubleshooting. Create SOPs. Be the fix-it person. You're the Right Fit If You: Have 5+ years in lifecycle/retention marketing (DTC or CPG preferred) Have completed a post-secondary program in a relevant field (e.g., marketing, advertising, web development, computer science) or equivalent work experience Are an expert in Klaviyo, Shopify, subscription/loyalty platforms Enjoy writing on-brand copy, build flows, analyze data, and manage integrations Are comfortable with Shopify backend, Zapier, APIs, webhooks, GA4 Look for opportunities to use automations (i.e. Zapier and workflows) and AI tools (ChatGPT, Claude) to work smarter Obsess over metrics: open rates, LTV:CAC, retention curves, cohort performance Ship fast, test, learn, improve—don't wait for perfect Build systems and document processes Ability to self-manage project tasks and proactively question any issues, concerns, methods, etc. This includes the quality, quantity, resource management, and timeliness of all work. Ability to convey ideas, thoughts, issues, and information to other team members effectively. Ability to work cohesively with others and build productive relationships to accomplish common goals and objectives. Nice to Haves Multi-brand experience • Health/wellness/CPG background • SMS compliance expertise • Subscription business model experience • Design skills (Figma, Canva) • Basic HTML/CSS Success in Year One Lifecycle strategy and core flows live for both brands Tech stack stable, Shopify optimized, automations built Clear LTV/retention visibility informing strategic decisions Strong cross-functional partnership with leadership across both brands Our Values Discipline – Show up ready to perform, even when it's hard. Accountable, punctual, prepared, dependable—no excuses. Results-Oriented – Impact over activity and ego. Every hour and dollar should create measurable value. Innovation – Everyone innovates with curiosity—in every role. We look for smarter, faster, better ways to win. Value Others – We genuinely respect our team, our customers, and our community. We participate, contribute, and support each other. We have fun. Excellence – We hold ourselves to a higher standard—in quality, adaptability, effort, and attitude. Being "all-in" is the minimum. Diversity & Inclusion We welcome applications from all qualified individuals and are committed to building a diverse, inclusive team. If you require accommodations during recruitment, let us know when you apply.