Senior Growth Marketing Manager, Product-Led Sales

We are looking for a Senior Growth Marketing Manager, Product-Led Sales (PLS) who is passionate about helping developers and small businesses succeed through data-driven growth strategies. Reporting to the Director of Growth Marketing, you will play a central role in the strategy, operations, and performance of our Product-Led Sales motion-turning customer insights into meaningful conversations that drive expansion, conversion, and retention. As a member of our PLS team, you'll blend marketing automation, customer analytics, and cross-functional collaboration to surface the right accounts at the right time for a sales-assisted approach. The ideal candidate combines deep experience in growth marketing with a strategic mindset and operational excellence-turning data into direction and systems into scale. What You'll Do • Contribute to our Product-Led Sales engine: Help to optimize DigitalOcean's PLS program end to end-from segmentation and scoring to activation and reporting-ensuring that every qualified customer gets timely sales engagement. • Drive operational excellence: Work in our PLS toolset (including Pocus) and performance reporting across Salesforce, Looker, and Amplitude to ensure accurate, actionable insights that connect marketing activity to revenue outcomes. • Experiment and iterate: Test and refine new lead sources, data models, and scoring methods that improve lead-to-opportunity conversion rates and rep productivity. • Collaborate across functions: Partner with Sales, Data & Analytics, and Revenue Operations to align strategy, share insights, and scale what works-ensuring our PLS motion drives both customer and business success. • Elevate systems and processes: Identify and implement improvements to our GTM data flows, segmentation, and performance tracking to continuously level up the impact of our Product-Led Sales engine. What You'll Add to DigitalOcean • PLS & Growth Expertise: Proven experience designing and scaling Product-Led Sales or growth programs that use data and automation to surface high-intent accounts and accelerate sales pipeline. • Analytical & Reporting Mastery: Strong ability to connect activity to outcomes through reporting and attribution; advanced familiarity with Salesforce, Looker, and analytics platforms. • Strategic Project Management: Exceptional attention to detail, cross-functional coordination, and prioritization skills to execute complex initiatives smoothly. • Collaborative Mindset: History of partnering effectively with Sales, RevOps, and Data teams to translate strategy into measurable revenue impact. • Systems Thinking: Ability to evaluate and optimize processes, data pipelines, and reporting frameworks to drive scalability and efficiency. • Domain Experience: Familiarity with cloud infrastructure, developer tools, or SaaS business models is a strong plus. Compensation Range: • $83,000 - $103,000 • This is a remote role #LI-Remote Apply tot his job