Senior Digital Marketing Consultant
**Overview:** LPL Financial is seeking a senior digital marketing consultant to join our marketing department. As the virtual chief marketing officer, you will be responsible for executing a digital marketing strategy for 15 LPL financial advisors, combining your knowledge of digital marketing with your business acumen to drive business growth. **Responsibilities:**
ā¢ Curate and implement digital marketing editorial calendars for each advisor's blog, e-newsletter, email campaigns, digital ads, and social media platforms
ā¢ Generate an evaluation to consistently maintain each advisor's website and blog to enhance as needed
ā¢ Implement lead generation, niche prospecting processes, and workflow for implementations to each advisor and their practice
ā¢ Establish and measure ROI and KPIs such as email CTR, social media engagement, and website traffic
ā¢ Learn and produce each advisor's marketing plan based on advisor preferences
ā¢ Schedule and host regular weekly or bi-weekly discussions with the advisors
ā¢ Collaborate with the advisor's office staff to ensure cohesive messaging and communications
ā¢ Collaborate with compliance to ensure the content, brand, and messaging are approved
ā¢ Conduct market research and share discoveries with each advisor
ā¢ Work as a liaison to digital vendors
ā¢ Work with LPL's current tools to integrate them into the overarching plan
ā¢ Provide feedback and program enhancements from the advisors
ā¢ *Qualifications:**
ā¢ 3-5 years of experience in marketing and digital marketing
ā¢ Excellent written and verbal communication skills
ā¢ Excellent project management and organizational skills
ā¢ Solid understanding of e-commerce, PPC, SEO & SEM
ā¢ Solid knowledge of CRM, inbound marketing tools, and web management
ā¢ Working knowledge of web design principles, best practices, and content management platforms
ā¢ Good understanding of digital marketing tools such as Google Analytics, Google Adwords, and Hubspot
ā¢ *Benefits:**
ā¢ Competitive base salary range: $76,864-$128,106/year
ā¢ Comprehensive Total Rewards package, including 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more
ā¢ Opportunity to work with a leading financial services company
ā¢ Collaborative and innovative work environment
ā¢ Professional development and growth opportunities
ā¢ Access to cutting-edge resources and technology
ā¢ Flexible work arrangements and work-life balance
Apply Now
Apply Now
ā¢ Curate and implement digital marketing editorial calendars for each advisor's blog, e-newsletter, email campaigns, digital ads, and social media platforms
ā¢ Generate an evaluation to consistently maintain each advisor's website and blog to enhance as needed
ā¢ Implement lead generation, niche prospecting processes, and workflow for implementations to each advisor and their practice
ā¢ Establish and measure ROI and KPIs such as email CTR, social media engagement, and website traffic
ā¢ Learn and produce each advisor's marketing plan based on advisor preferences
ā¢ Schedule and host regular weekly or bi-weekly discussions with the advisors
ā¢ Collaborate with the advisor's office staff to ensure cohesive messaging and communications
ā¢ Collaborate with compliance to ensure the content, brand, and messaging are approved
ā¢ Conduct market research and share discoveries with each advisor
ā¢ Work as a liaison to digital vendors
ā¢ Work with LPL's current tools to integrate them into the overarching plan
ā¢ Provide feedback and program enhancements from the advisors
ā¢ *Qualifications:**
ā¢ 3-5 years of experience in marketing and digital marketing
ā¢ Excellent written and verbal communication skills
ā¢ Excellent project management and organizational skills
ā¢ Solid understanding of e-commerce, PPC, SEO & SEM
ā¢ Solid knowledge of CRM, inbound marketing tools, and web management
ā¢ Working knowledge of web design principles, best practices, and content management platforms
ā¢ Good understanding of digital marketing tools such as Google Analytics, Google Adwords, and Hubspot
ā¢ *Benefits:**
ā¢ Competitive base salary range: $76,864-$128,106/year
ā¢ Comprehensive Total Rewards package, including 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more
ā¢ Opportunity to work with a leading financial services company
ā¢ Collaborative and innovative work environment
ā¢ Professional development and growth opportunities
ā¢ Access to cutting-edge resources and technology
ā¢ Flexible work arrangements and work-life balance
Apply Now
Apply Now