Senior Digital Marketing Analyst
Job Description:
• Develops, evolves, and then communicates various digital strategy, including but not limited to web, social, and/or mobile strategy.
• Defines engaging, retail-oriented solutions, best practices, and opportunities to meet business objectives and the broader customer experience.
• Works closely with customers, stakeholders, and technology partners to understand business goals, multi-channel marketing strategies, brand strategies, content strategies, product strategies, and technology solutions in order to create best-fit digital marketing programs and solutions, serving as a trusted advisor to internal customers.
• Keeps management informed of project activity, interdependencies, challenges and opportunities and educates stakeholders by socializing new, interdependent, or evolving digital capabilities and opportunities.
• Manages and distills research, analytics, competitive activities, and emerging trends to support digital strategy.
• Makes tactical decisions, and socializes opportunities with stakeholders.
• Monitors competitive landscape as well as other related verticals such as retail or financial, creating insights for future development; sets, meets, and re-evaluates key performance indicators for all projects and BAU digital capabilities.
• Ensures consistent messaging within digital channel by working with content providers, content strategists, and cross-channel marketing and business partners to ensure consistency throughout customer experience.
• Other duties as assigned or requested.
Requirements:
• High School Diploma or GED
• 5-10 years of relevant, progressive experience in the area of specialization
• 5–10 years in marketing analytics, digital analytics, or customer analytics
• Experience in healthcare , payer/provider environment, or other regulated industries (preferred)
• Proven track record analyzing complex customer and campaign datasets from CRM, CDP, web/app analytics, and marketing automation platforms.
• Experience with Adobe Web SDK or Tealium/ Freshpaint event instrumentation.
• Background in behavioral science, marketing science, or healthcare consumer experience.
• Exposure to machine learning operations ( MLOps ) or automated model scoring.
• Familiarity with call center analytics, provider engagement data, or member experience metrics (CAHPS, HEDIS, STARS).
Benefits:
• Health insurance
• 401(k) matching
• Paid time off
• Flexible work arrangements
Apply Now
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• Develops, evolves, and then communicates various digital strategy, including but not limited to web, social, and/or mobile strategy.
• Defines engaging, retail-oriented solutions, best practices, and opportunities to meet business objectives and the broader customer experience.
• Works closely with customers, stakeholders, and technology partners to understand business goals, multi-channel marketing strategies, brand strategies, content strategies, product strategies, and technology solutions in order to create best-fit digital marketing programs and solutions, serving as a trusted advisor to internal customers.
• Keeps management informed of project activity, interdependencies, challenges and opportunities and educates stakeholders by socializing new, interdependent, or evolving digital capabilities and opportunities.
• Manages and distills research, analytics, competitive activities, and emerging trends to support digital strategy.
• Makes tactical decisions, and socializes opportunities with stakeholders.
• Monitors competitive landscape as well as other related verticals such as retail or financial, creating insights for future development; sets, meets, and re-evaluates key performance indicators for all projects and BAU digital capabilities.
• Ensures consistent messaging within digital channel by working with content providers, content strategists, and cross-channel marketing and business partners to ensure consistency throughout customer experience.
• Other duties as assigned or requested.
Requirements:
• High School Diploma or GED
• 5-10 years of relevant, progressive experience in the area of specialization
• 5–10 years in marketing analytics, digital analytics, or customer analytics
• Experience in healthcare , payer/provider environment, or other regulated industries (preferred)
• Proven track record analyzing complex customer and campaign datasets from CRM, CDP, web/app analytics, and marketing automation platforms.
• Experience with Adobe Web SDK or Tealium/ Freshpaint event instrumentation.
• Background in behavioral science, marketing science, or healthcare consumer experience.
• Exposure to machine learning operations ( MLOps ) or automated model scoring.
• Familiarity with call center analytics, provider engagement data, or member experience metrics (CAHPS, HEDIS, STARS).
Benefits:
• Health insurance
• 401(k) matching
• Paid time off
• Flexible work arrangements
Apply Now
Apply Now