Senior Data Strategist

About Us We are a dynamic food service marketing agency dedicated to creating impactful campaigns and delivering exceptional results for our clients. We thrive on innovation, collaboration, and industry expertise to drive success. We’re looking for a talented and proactive Digital Strategist to join our team! Job Summary Connections Foodservice is looking for a Senior Data Strategist who lives at the intersection of analytics and storytelling. In this role, you'll be the analytical backbone of our B2B foodservice marketing operation — transforming raw data from platforms like GA4, Salesforce, and HubSpot into clear, compelling narratives that drive smarter decisions for our clients and internal teams. This isn't a purely heads-down analyst role. We need someone who can pull the numbers and walk into a (virtual) room with clients or internal leadership and explain what they mean, why they matter, and what we should do next. You'll own day-to-day marketing performance reporting while also acting as a thought leader — evaluating and championing new tools, methodologies, and visualization approaches (like Tableau) that push our reporting capabilities forward. If you're energized by the challenge of making complex data accessible, you're curious about the foodservice industry, and you want a role where your strategic voice is genuinely heard, this is the seat for you. RESPONSIBILITIES Reporting & Analytics • Build, maintain, and optimize marketing performance reports using Google Analytics 4 (GA4), pulling actionable insights specific to B2B foodservice audiences and campaign objectives • Develop and manage dashboards and reports within Salesforce and HubSpot to track pipeline influence, lead quality, campaign attribution, and sales-marketing alignment • Synthesize data across multiple platforms into unified, cohesive performance snapshots for both internal stakeholders and external client reporting Data Storytelling & Strategy • Translate complex datasets into clear, narrative-driven reports that connect marketing and communication initiatives to business outcomes — not just metrics • Present findings to clients and internal teams with confidence, framing data within the broader context of B2B foodservice marketing strategy — acting as a trusted analytical partner on both sides • Develop a consistent reporting voice and standard for how Connections Foodservice communicates marketing performance internally and to clients Tools, Innovation & Thought Leadership • Serve as an internal champion for data visualization best practices, leading the adoption and development of Tableau (or comparable platforms) to elevate how we present data • Proactively research, evaluate, and recommend emerging tools and technologies that improve reporting accuracy, efficiency, and insight depth • Stay current on trends in B2B marketing analytics, CRM reporting, and foodservice industry benchmarks — bringing outside perspective to internal strategy conversations Cross-Functional Collaboration • Partner closely with account, creative, and marketing strategy teams to ensure data is informing — not just documenting — campaign decisions • Collaborate with sales leadership to align marketing metrics with CRM data, improving visibility into full-funnel performance • Help define KPIs and measurement frameworks at the outset of campaigns and initiatives, not just after the fact Day-to-Day Operations • Manage a regular cadence of weekly, monthly, and quarterly reporting deliverables • Maintain data hygiene and integrity across reporting platforms, flagging discrepancies and working cross-functionally to resolve them • Document processes, reporting templates, and data governance standards to build institutional knowledge and scalability SKILLS/QUALIFICATIONS • 4–7 years of experience in a marketing analytics, data strategy, or similar role — preferably in an agency or B2B environment • Hands-on proficiency with GA4, HubSpot, and Salesforce reporting and analytics • Experience building dashboards and visualizations in Tableau or a comparable BI tool (Power BI, Looker, Datorama/ Marketing Cloud Intelligence tools. etc.) • Strong ability to communicate data findings to non-technical audiences — written, visual, and verbal • Experience in or exposure to the foodservice, CPG, or B2B marketing space is a plus • Exceptional written and verbal communication skills, with the ability to present data findings confidently to clients and leadership in a fully remote environment — through video calls, written reports, and async deliverables • Self-directed with a track record of identifying opportunities for improvement and following through independently • Comfortable operating in ambiguity and building structure where it doesn't yet exist