Senior Creative Director, Social & Content
Description:
• Lead creative across multiple social and content workstreams to ensure output is distinctive, culturally relevant, and aligned with Airbnb’s brand vision.
• Develop and guide content formats, series, and repeatable franchises rather than relying on one-off campaigns.
• Concept and shape storytelling while setting a clear creative vision for teams and partners.
• Collaborate with internal teams, external creators, and production partners to bring ideas to life at scale.
• Build strong cross-functional relationships with Brand, Marketing, Comms, Insights, and Product teams.
• Partner with Creative Operations and Production to scale output efficiently without compromising quality.
• Mentor and grow a team of multidisciplinary creatives while fostering curiosity, craft, and experimentation.
• Translate strategy, insights, and data into creative work that drives conversation, sharing, and earned attention.
Requirements:
• 12+ years of creative leadership experience across social, content, and brand storytelling.
• Proven success developing YouTube-first or video-led content, including series, channels, or recurring formats that build and retain audiences.
• Experience working where editorial, entertainment, and brand intersect.
• Strong understanding of platform mechanics, especially on YouTube and TikTok.
• Experience collaborating with creators, influencers, and talent in co-creating content.
• Experience leading both internal teams and external partners, including agencies and production companies.
• Strong storytelling instincts with a high bar for craft across video, design, and narrative.
• Excellent leadership, communication, and organizational skills.
• A deep curiosity about culture, media, and how audiences engage with content today.
• US remote eligibility with residence in a state where Airbnb, Inc. has a registered entity, and occasional work at an Airbnb office or offsite may be required.
Benefits:
• Base salary range of $208,000 to $260,000 USD.
• May be eligible for bonus.
• May be eligible for equity.
• May be eligible for benefits.
• May be eligible for Employee Travel Credits.
• Remote-eligible position in the US.
• Reasonable accommodation support during the application and interview process for candidates with disabilities.
• Lead creative across multiple social and content workstreams to ensure output is distinctive, culturally relevant, and aligned with Airbnb’s brand vision.
• Develop and guide content formats, series, and repeatable franchises rather than relying on one-off campaigns.
• Concept and shape storytelling while setting a clear creative vision for teams and partners.
• Collaborate with internal teams, external creators, and production partners to bring ideas to life at scale.
• Build strong cross-functional relationships with Brand, Marketing, Comms, Insights, and Product teams.
• Partner with Creative Operations and Production to scale output efficiently without compromising quality.
• Mentor and grow a team of multidisciplinary creatives while fostering curiosity, craft, and experimentation.
• Translate strategy, insights, and data into creative work that drives conversation, sharing, and earned attention.
Requirements:
• 12+ years of creative leadership experience across social, content, and brand storytelling.
• Proven success developing YouTube-first or video-led content, including series, channels, or recurring formats that build and retain audiences.
• Experience working where editorial, entertainment, and brand intersect.
• Strong understanding of platform mechanics, especially on YouTube and TikTok.
• Experience collaborating with creators, influencers, and talent in co-creating content.
• Experience leading both internal teams and external partners, including agencies and production companies.
• Strong storytelling instincts with a high bar for craft across video, design, and narrative.
• Excellent leadership, communication, and organizational skills.
• A deep curiosity about culture, media, and how audiences engage with content today.
• US remote eligibility with residence in a state where Airbnb, Inc. has a registered entity, and occasional work at an Airbnb office or offsite may be required.
Benefits:
• Base salary range of $208,000 to $260,000 USD.
• May be eligible for bonus.
• May be eligible for equity.
• May be eligible for benefits.
• May be eligible for Employee Travel Credits.
• Remote-eligible position in the US.
• Reasonable accommodation support during the application and interview process for candidates with disabilities.