Senior Copywriter, Creative
We’re looking for an experienced writer to join Wealthfront’s Creative Team, reporting to our Creative Director, Copy. As a pioneer in automated investing and money management, we offer tools and services to make financial dreams more accessible to a broader range of people than ever before. Our team is dedicated to delivering exceptional creative solutions that inspire, engage, and drive results.
As a Senior Copywriter, you’ll help us find smart, engaging ways to bring our brand promise to life with strategic insight and impeccable execution—and you’ll play an important role in shaping our brand and influencing the future of financial services.
You’ll be responsible for collaborating closely with cross-functional colleagues to create a wide range of awesome things: producing assets to support a tentpole brand campaign and explaining the ins and outs of complex financial products with clarity and just the right amount of flair. Not only will you find new, unexpected (and unexpectedly fun) ways to get people excited about their financial future, you’ll deliver the kinds of exciting creative ideas that no one would ever expect from a financial institution.
Our Senior Copywriter will be a hands-on doer and a wonder-worker with words who has a knack for putting just the right quip in just the right spot to get someone to smash that sign-up button.
About You
- **You believe in our mission.** You know that money can be both intimidating and empowering, and you feel invested in our vision of how well-managed finances can reduce worry and enable our clients to live their lives more fully. You are motivated to make a meaningful impact, to improve the financial system, and to do your part to define a brand that is working to do just that.
- **You sweat the small stuff.** You recognize that the line between ok and exceptional can be very, very thin, and you’re innately driven to stay on the correct side of it. You make considered decisions in your work, can defend your creative choices, and are ready to revise your opinions in the face of compelling arguments because you care—deeply—about making the work the best it can be. You have high expectations for yourself and the people around you.
- **You expect your work to serve the team.** You know that your way isn’t always the right way, and you’re eager to find a way to contribute, even when it might be outside your typical skill set. You understand there’s always more you can learn, and you look forward to opportunities to add to your creative arsenal.
- **You are resourceful and enterprising.** You think like an owner, are solutions-oriented, and adapt quickly to the constraints and challenges of a nimble team in a fast-paced, rapidly growing business.
- **You create memorable, engaging things that might-or-might-not look like marketing.** You have experience finding the moments that bring a brand to life. You’re happy writing for matchbooks, Instagram ads, emails, billboards, and everything both in between and beyond. Whether big or small, you look for ways to intersect consumers’ lives to communicate a brand truth in a way that feels relevant, authentic, and memorable.
Impact
- Lead large, complex creative initiatives with a keen understanding of business objectives.
- Foster strong relationships with marketing and business teams to streamline collaboration and help unify our brand voice.
- Contribute to and refine strategic insights, enhancing the creative development process.
Leadership
- Dive into briefing and research materials to develop informed perspectives on creative challenges and advocate for exceptional client experiences at every step of the creative process.
- Share knowledge, mentor and guide other team members to achieve their full potential.
Creative Development and Oversight
- Oversee campaigns from concept to delivery, incorporating stakeholder feedback effectively.
- Deliver multiple strategic directions for each creative phase, testing our assumptions and uncovering surprising solutions.
- Take on projects with ambiguous or non-specific deliverables, driving them from concept to execution.
- Collaborate with team members to evolve brand expressions and maintain brand consistency.
- Craft tailored messages across various media formats.
Preferred Experience
- 3+ years as a copywriter in an agency, studio, or in-house creative team.
- Strong grammatical and proofreading skills.
- Experience adapting consistent and effective messaging across digital, print, video, social, and non-traditional media.
- Bonus: Using performance data to inform creative decisions.
Apply tot his job
Apply To this Job
As a Senior Copywriter, you’ll help us find smart, engaging ways to bring our brand promise to life with strategic insight and impeccable execution—and you’ll play an important role in shaping our brand and influencing the future of financial services.
You’ll be responsible for collaborating closely with cross-functional colleagues to create a wide range of awesome things: producing assets to support a tentpole brand campaign and explaining the ins and outs of complex financial products with clarity and just the right amount of flair. Not only will you find new, unexpected (and unexpectedly fun) ways to get people excited about their financial future, you’ll deliver the kinds of exciting creative ideas that no one would ever expect from a financial institution.
Our Senior Copywriter will be a hands-on doer and a wonder-worker with words who has a knack for putting just the right quip in just the right spot to get someone to smash that sign-up button.
About You
- **You believe in our mission.** You know that money can be both intimidating and empowering, and you feel invested in our vision of how well-managed finances can reduce worry and enable our clients to live their lives more fully. You are motivated to make a meaningful impact, to improve the financial system, and to do your part to define a brand that is working to do just that.
- **You sweat the small stuff.** You recognize that the line between ok and exceptional can be very, very thin, and you’re innately driven to stay on the correct side of it. You make considered decisions in your work, can defend your creative choices, and are ready to revise your opinions in the face of compelling arguments because you care—deeply—about making the work the best it can be. You have high expectations for yourself and the people around you.
- **You expect your work to serve the team.** You know that your way isn’t always the right way, and you’re eager to find a way to contribute, even when it might be outside your typical skill set. You understand there’s always more you can learn, and you look forward to opportunities to add to your creative arsenal.
- **You are resourceful and enterprising.** You think like an owner, are solutions-oriented, and adapt quickly to the constraints and challenges of a nimble team in a fast-paced, rapidly growing business.
- **You create memorable, engaging things that might-or-might-not look like marketing.** You have experience finding the moments that bring a brand to life. You’re happy writing for matchbooks, Instagram ads, emails, billboards, and everything both in between and beyond. Whether big or small, you look for ways to intersect consumers’ lives to communicate a brand truth in a way that feels relevant, authentic, and memorable.
Impact
- Lead large, complex creative initiatives with a keen understanding of business objectives.
- Foster strong relationships with marketing and business teams to streamline collaboration and help unify our brand voice.
- Contribute to and refine strategic insights, enhancing the creative development process.
Leadership
- Dive into briefing and research materials to develop informed perspectives on creative challenges and advocate for exceptional client experiences at every step of the creative process.
- Share knowledge, mentor and guide other team members to achieve their full potential.
Creative Development and Oversight
- Oversee campaigns from concept to delivery, incorporating stakeholder feedback effectively.
- Deliver multiple strategic directions for each creative phase, testing our assumptions and uncovering surprising solutions.
- Take on projects with ambiguous or non-specific deliverables, driving them from concept to execution.
- Collaborate with team members to evolve brand expressions and maintain brand consistency.
- Craft tailored messages across various media formats.
Preferred Experience
- 3+ years as a copywriter in an agency, studio, or in-house creative team.
- Strong grammatical and proofreading skills.
- Experience adapting consistent and effective messaging across digital, print, video, social, and non-traditional media.
- Bonus: Using performance data to inform creative decisions.
Apply tot his job
Apply To this Job