Senior Content Designer, Email Strategy– Wearables (6061)

Senior Content Designer, Email Strategy – Wearables itD is seeking a Senior Content Designer, Email Strategy to lead the evolution of a high-impact B2C lifecycle email program supporting Wearables Growth. This role will drive content strategy, experimentation, and governance for awareness, retention, and resurrection efforts—building a scalable, user-centered email system that delivers measurable growth across devices and product lines. The ideal candidate brings deep lifecycle/CRM expertise and a proven track record of optimizing high-scale email programs through experimentation, structured playbooks, and cross-functional execution. Location: Remote We provide comprehensive medical benefits, a 401k plan, paid holidays, and more.Please note that we are only considering direct W2 candidates at this time, as we are unable to offer sponsorship. Responsibilities • Lead lifecycle email optimization across awareness, retention, and resurrection journeys, improving targeting, sequencing, cadence, and content performance. • Design and execute 5–6 structured experiments (positioning, personalization, segmentation, cadence, creative systems), defining hypotheses, success metrics, and guardrails. • Improve modular email systems (subject lines, preheaders, body frameworks, CTA patterns) to increase iteration speed, scalability, and quality. • Develop and formalize a Wearables Growth Email Playbook, including lifecycle principles, experimentation standards, decision frameworks, QA checklists, and measurement guidelines. • Draft governance guardrails for targeting logic, suppression rules, frequency caps, quality standards, and approval workflows. • Reassess onboarding lifecycle strategy, evaluating effectiveness and recommending redesign, consolidation, or deprecation based on performance insights. • Translate lifecycle strategy into clear, build-ready requirements for Engineering, including trigger definitions, audience segmentation, dynamic content logic, fallbacks, and QA cases. • Partner cross-functionally with Product, Growth, Data Science/Analytics, Engineering, Legal/Privacy, and Design to align messaging strategy with business and technical constraints. Internal Responsibilities • Attend regular internal practice community meetings. • Collaborate with your itD practice team on industry thought leadership. • Complete client case studies and learning material (blogs, media material). • Build out material to contribute to the Digital Transformation practice. • Attend internal itD networking events (in person and virtual). • Work with leadership on career fast-track opportunities. Required Qualifications and Skills • Demonstrated experience leading B2C lifecycle email/CRM programs at scale (awareness retention winback). • Exceptional writing, editing, and content design skills focused on conversion and clarity. • Strong lifecycle strategy expertise (segmentation, journey design, triggers, suppression logic, cadence planning). • Proven experience running hypothesis-driven experimentation programs with documented readouts. • Strong cross-functional leadership and stakeholder management skills. • Ability to translate strategy into technical specifications and QA requirements. • Proficiency in Figma for content structure, module development, and design collaboration. Preferred Qualifications and Skills • Experience developing governance frameworks and scalable messaging playbooks. • Familiarity with incremental measurement methodologies (holdouts, lift analysis, novelty effect evaluation). • Experience supporting consumer hardware ecosystems or multi-device communication strategies. • Knowledge of accessibility and localization best practices in email design. • Understanding of email deliverability principles (reputation management, frequency discipline, spam/unsubscribe guardrails, sunset policies). Education Bachelor's degree in a relevant field or equivalent work experience required. Company Description About itD: We are part of a new generation of consulting and software development company that blends diversity, innovation, and integrity with real business results. Our structure rejects any strong hierarchy, empowering us to deliver excellent results. We are a woman- and minority-led firm. Every day, we challenge ourselves to be considerate, fair and to re-think what great outcomes mean for our customers. This permeates down to how we approach every interaction, on every project, for every client. You'll thrive here if you are a dynamic self-starter, a difference-maker or someone who wants to deliver great results, without constraints. The itD Digital Experience: Joining us means you'll be part of our global community, you have a say about your own career journey, and you'll get a chance to give back to causes that matter. You will experience working with Fortune 500 companies and high-performance teams across numerous industries. itD offers our employees excellent benefits such as medical, dental, vision, life ins

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