Senior Brand Manager - Remote
Brand Strategy & Leadership
• Own and evolve the strategic vision and positioning for the Alliance Animal Health brand, grounded in clear insights about veterinarians, practice owners, and hospital teams.
• Translate brand strategy into annual and multi-year brand roadmaps with clear priorities, initiatives, and success metrics.
• Serve as the internal “voice of the brand,” ensuring a cohesive, differentiated presence across all channels and touchpoints.
• Develop and maintain brand guidelines, messaging frameworks, and toolkits for internal stakeholders and external partners.
Support for Talent Acquisition & Recruitment Marketing
• Partner with TA to build and execute recruitment marketing strategies that drive candidate leads across awareness, consideration, and applications.
• Experience leading channel strategy and implementation across web, social, job boards, and email
• Lead employer-brand storytelling for AAH (why AAH, career paths, culture)
• Create and optimize candidate journeys and nurture programs in partnership with TA (from initial interest through offer and onboarding).
• Experience with employer reputation management tools and strategies (GlassDoor, Indeed, etc)
• Experience with content creation and versioning of assets
• Monitor recruitment marketing performance and continuously test/optimize creative, messaging, and channels.
Events, Experiences & VetTalks
• Lead the strategy, planning, and execution of brand-forward events, with emphasis on:
• AAH’s signature VetTalks series (concept, programming, speaker strategy, promotion, and post-event content).
• Key industry conferences and trade shows where AAH shows up as a recruiter, partner, and thought leader.
• Select partner- and candidate-focused events
• Partner with cross-functional teams and external vendors on event branding, creative, content, and logistics to ensure a premium, differentiated AAH experience.
• Create repeatable playbooks and templates so events can scale and remain on-brand.
Support for Business Development
• Collaborate with BD leadership to align brand strategy with partner hospital growth and JV acquisition goals.
• Develop compelling pitch materials, presentations, and content that bring the AAH story to life for prospective partners.
• Ensure brand consistency and impact across BD touchpoints: conferences, dinners, webinars, email campaigns, and direct outreach.
• Support launch and integration plans for new partner hospitals from a brand and communications standpoint.
Brand Campaigns & Content
• Lead integrated brand campaigns that build awareness, consideration, and preference across priority audiences.
• Oversee development of creative concepts, copy, and content (video, social, web, email, collateral) that bring “The Surprising Side of Corporate” and the AAH story to life.
• Manage agencies, freelancers, and other creative partners; ensure high-quality delivery, on time and on budget.
• Maintain and optimize AAH’s website and key landing pages for brand and recruitment goals.
Insights, Measurement & Governance
• Define and track brand health and campaign performance metrics (awareness, perception, engagement, pipeline impact, etc.).
• Regularly share insights, performance dashboards, and recommendations with leadership and cross-functional partners.
• Uphold brand governance across the organization by reviewing key assets and coaching stakeholders on best practices.
• Bachelor’s degree in Marketing, Communications, Business, or related field; MBA or advanced degree a plus.
• 5+ years of brand management or integrated marketing experience, ideally with:
• Multi-stakeholder brands (B2B2C or B2B + talent/recruitment audiences), and/or
• Healthcare, animal health, veterinary, or other mission-driven service organizations.
• Proven track record of owning brand strategy and leading cross-channel campaigns from concept through execution and measurement.
• Experience partnering closely with Talent Acquisition (employer brand or recruitment marketing) and/or Business Development teams.
• Hands-on experience planning and executing events and experiential marketing; experience leading a flagship or signature event is a strong plus.
• Comfortable working with creative agencies and production partners; strong creative judgment and storytelling skills.
• Data-driven mindset with ability to interpret performance metrics and translate them into action.
Skills & Competencies
• Strategic thinker, practical doer: Can articulate a clear brand vision and also dig into the details to make it real.
• Exceptional communicator: Strong written and verbal communication skills; able to tailor messaging to veterinarians, hospital teams, executives, and candidates.
• Relationship-builder: Collaborative partner who builds trust with TA, BD, operations, and hospital leaders.
• Project leader: Strong organization, time management, and the ability to juggle multiple initiatives and deadlines.
• Creative and curious: Passion for innovative b
• Own and evolve the strategic vision and positioning for the Alliance Animal Health brand, grounded in clear insights about veterinarians, practice owners, and hospital teams.
• Translate brand strategy into annual and multi-year brand roadmaps with clear priorities, initiatives, and success metrics.
• Serve as the internal “voice of the brand,” ensuring a cohesive, differentiated presence across all channels and touchpoints.
• Develop and maintain brand guidelines, messaging frameworks, and toolkits for internal stakeholders and external partners.
Support for Talent Acquisition & Recruitment Marketing
• Partner with TA to build and execute recruitment marketing strategies that drive candidate leads across awareness, consideration, and applications.
• Experience leading channel strategy and implementation across web, social, job boards, and email
• Lead employer-brand storytelling for AAH (why AAH, career paths, culture)
• Create and optimize candidate journeys and nurture programs in partnership with TA (from initial interest through offer and onboarding).
• Experience with employer reputation management tools and strategies (GlassDoor, Indeed, etc)
• Experience with content creation and versioning of assets
• Monitor recruitment marketing performance and continuously test/optimize creative, messaging, and channels.
Events, Experiences & VetTalks
• Lead the strategy, planning, and execution of brand-forward events, with emphasis on:
• AAH’s signature VetTalks series (concept, programming, speaker strategy, promotion, and post-event content).
• Key industry conferences and trade shows where AAH shows up as a recruiter, partner, and thought leader.
• Select partner- and candidate-focused events
• Partner with cross-functional teams and external vendors on event branding, creative, content, and logistics to ensure a premium, differentiated AAH experience.
• Create repeatable playbooks and templates so events can scale and remain on-brand.
Support for Business Development
• Collaborate with BD leadership to align brand strategy with partner hospital growth and JV acquisition goals.
• Develop compelling pitch materials, presentations, and content that bring the AAH story to life for prospective partners.
• Ensure brand consistency and impact across BD touchpoints: conferences, dinners, webinars, email campaigns, and direct outreach.
• Support launch and integration plans for new partner hospitals from a brand and communications standpoint.
Brand Campaigns & Content
• Lead integrated brand campaigns that build awareness, consideration, and preference across priority audiences.
• Oversee development of creative concepts, copy, and content (video, social, web, email, collateral) that bring “The Surprising Side of Corporate” and the AAH story to life.
• Manage agencies, freelancers, and other creative partners; ensure high-quality delivery, on time and on budget.
• Maintain and optimize AAH’s website and key landing pages for brand and recruitment goals.
Insights, Measurement & Governance
• Define and track brand health and campaign performance metrics (awareness, perception, engagement, pipeline impact, etc.).
• Regularly share insights, performance dashboards, and recommendations with leadership and cross-functional partners.
• Uphold brand governance across the organization by reviewing key assets and coaching stakeholders on best practices.
• Bachelor’s degree in Marketing, Communications, Business, or related field; MBA or advanced degree a plus.
• 5+ years of brand management or integrated marketing experience, ideally with:
• Multi-stakeholder brands (B2B2C or B2B + talent/recruitment audiences), and/or
• Healthcare, animal health, veterinary, or other mission-driven service organizations.
• Proven track record of owning brand strategy and leading cross-channel campaigns from concept through execution and measurement.
• Experience partnering closely with Talent Acquisition (employer brand or recruitment marketing) and/or Business Development teams.
• Hands-on experience planning and executing events and experiential marketing; experience leading a flagship or signature event is a strong plus.
• Comfortable working with creative agencies and production partners; strong creative judgment and storytelling skills.
• Data-driven mindset with ability to interpret performance metrics and translate them into action.
Skills & Competencies
• Strategic thinker, practical doer: Can articulate a clear brand vision and also dig into the details to make it real.
• Exceptional communicator: Strong written and verbal communication skills; able to tailor messaging to veterinarians, hospital teams, executives, and candidates.
• Relationship-builder: Collaborative partner who builds trust with TA, BD, operations, and hospital leaders.
• Project leader: Strong organization, time management, and the ability to juggle multiple initiatives and deadlines.
• Creative and curious: Passion for innovative b