Senior Brand Designer
About the Company
Gemini is a global crypto and Web3 platform founded by Tyler Winklevoss and Cameron Winklevoss in 2014. Gemini offers a wide range of crypto products and services for individuals and institutions in over 70 countries.
Crypto is about giving you greater choice, independence, and opportunity. We are here to help you on your journey. We build crypto products that are simple, elegant, and secure. Whether you are an individual or an institution, we help you buy, sell, and store your bitcoin and cryptocurrency.
At Gemini, our mission is to unlock the next era of financial, creative, and personal freedom.
The Department: Design
In Design, we think comfort zones are the enemy of creativity. A dynamic team of designers, engineers, researchers, our team blends beauty with tech to create a world-class product interface for our exchange. We are inspired by design, fueled by data, and obsessed with the user, both retail and institution.
The Role: Senior Brand Designer
As Senior Brand Designer, youâll bring to life moments of delight in Geminiâs marketing and product. Youâll work on a wide variety of projects, putting your incredible eye for design and cutting edge design skills to good use. Youâll join a dynamic team of visual and motion designers, working to bring our creative execution to the next level. The Senior Brand Designer will liaise directly with our Marketing & Product teams to create the most compelling and creative campaigns, social, digital, and in-person event content. Most importantly, youâll be responsible for defining how the world views Gemini, evangelizing and educating users about the innovative industry of blockchain and crypto.
This designer will be focused on marketing and brand design while collaborating across the product design team. This individual will support business goals related to brand building and acquisition. They will also contribute to building the Gemini brand and have the ability to creatively express the brand across a variety of mediums.
Responsibilities:
Evolve, explore and apply our visual identity; become fully immersed in the Gemini brand and mission
Lead and work on multiple digital projects simultaneously in a fast-paced, ever-changing environment
Generate clear ideas, concepts and designs of creative assets from beginning to end
Execute and produce a mix of graphic, motion, and photographic content
Collaborate with a cross-functional team that includes marketing, engineers, and product managers in order to create compelling content for the user
Support multiple business lines with creation of digital assets
Work closely with the Art Director and marketing partners to formulate, communicate and transform a complex system into a simplistic message
Explore new directions and design patterns to meet the requirements while pushing the quality of design forward
Oversee the execution of assets, typography, logos, icons and interfaces for multiple platforms
Help with leading efforts to develop ad campaigns and design styles for product launches, features updates, and ad campaigns
Develop new designs as well as iterate on existing designs for the marketing website
Support and explore styles for social channels
Work with marketing to design email, content (ex: whitepapers), and print collateral
Qualifications:
4-6 years of experience in a similar role and or formal design training
Proficient in Figma, Adobe CC, Google Suite
Experience designing for the web and mobile, and or familiar with web and mobile design standards and systems
Can execute a predefined design direction, designing specific explorations related to components as well as certain design maintenance activities
Design fundamentalist knowing the rules, but knows how to bend and break them to create innovative solutions
Motion design skills a plus
Strong presentation skills telling a coherent story/POV, relating the work to the overall strategic priority of project and how the design decisions are made in support
Clear understanding of visual hierarchy, balance, rhythm, typography and color
Creative mindset and ability to adapt to change
Able to accomplish their given work quickly and thoughtfully
Comfortable juggling multiple projects and tasks at once
Has a collaborative work ethic and easy going nature
It Pays to Work Here
The compensation & benefits package for this role includes:
Competitive starting salary
A discretionary annual bonus
Long-term incentive in the form of a new hire equity grant
Comprehensive health plans
401K with company matching
Paid Parental Leave
Flexible time off
Salary Range: The base salary range for this role is between $137,000 - $192,000 in the State of New York, the State of California and the State of Washington. This range is not inclusive of our discretionary bonus or equity package. When determining a candidateâs compensation, we consider a number of factors including skillset, experience, job scope, and current market data.
In the United States, we have a flexible hybrid work policy for employees who live within 30 miles of our office headquartered in New York City and our office in Seattle. Employees within the New York and Seattle metropolitan areas are expected to work from the designated office twice a week, unless there is a job-specific requirement to be in the office every workday. Employees outside of these areas are considered part of our remote-first workforce. We believe our hybrid approach for those near our NYC and Seattle offices increases productivity through more in-person collaboration where possible.
At Gemini, we strive to build diverse teams that reflect the people we want to empower through our products, and we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Gemini is proud to be an equal opportunity workplace. If you have a specific need that requires accommodation, please let a member of the People Team know.
#LI-MW1
Apply Now
Gemini is a global crypto and Web3 platform founded by Tyler Winklevoss and Cameron Winklevoss in 2014. Gemini offers a wide range of crypto products and services for individuals and institutions in over 70 countries.
Crypto is about giving you greater choice, independence, and opportunity. We are here to help you on your journey. We build crypto products that are simple, elegant, and secure. Whether you are an individual or an institution, we help you buy, sell, and store your bitcoin and cryptocurrency.
At Gemini, our mission is to unlock the next era of financial, creative, and personal freedom.
The Department: Design
In Design, we think comfort zones are the enemy of creativity. A dynamic team of designers, engineers, researchers, our team blends beauty with tech to create a world-class product interface for our exchange. We are inspired by design, fueled by data, and obsessed with the user, both retail and institution.
The Role: Senior Brand Designer
As Senior Brand Designer, youâll bring to life moments of delight in Geminiâs marketing and product. Youâll work on a wide variety of projects, putting your incredible eye for design and cutting edge design skills to good use. Youâll join a dynamic team of visual and motion designers, working to bring our creative execution to the next level. The Senior Brand Designer will liaise directly with our Marketing & Product teams to create the most compelling and creative campaigns, social, digital, and in-person event content. Most importantly, youâll be responsible for defining how the world views Gemini, evangelizing and educating users about the innovative industry of blockchain and crypto.
This designer will be focused on marketing and brand design while collaborating across the product design team. This individual will support business goals related to brand building and acquisition. They will also contribute to building the Gemini brand and have the ability to creatively express the brand across a variety of mediums.
Responsibilities:
Evolve, explore and apply our visual identity; become fully immersed in the Gemini brand and mission
Lead and work on multiple digital projects simultaneously in a fast-paced, ever-changing environment
Generate clear ideas, concepts and designs of creative assets from beginning to end
Execute and produce a mix of graphic, motion, and photographic content
Collaborate with a cross-functional team that includes marketing, engineers, and product managers in order to create compelling content for the user
Support multiple business lines with creation of digital assets
Work closely with the Art Director and marketing partners to formulate, communicate and transform a complex system into a simplistic message
Explore new directions and design patterns to meet the requirements while pushing the quality of design forward
Oversee the execution of assets, typography, logos, icons and interfaces for multiple platforms
Help with leading efforts to develop ad campaigns and design styles for product launches, features updates, and ad campaigns
Develop new designs as well as iterate on existing designs for the marketing website
Support and explore styles for social channels
Work with marketing to design email, content (ex: whitepapers), and print collateral
Qualifications:
4-6 years of experience in a similar role and or formal design training
Proficient in Figma, Adobe CC, Google Suite
Experience designing for the web and mobile, and or familiar with web and mobile design standards and systems
Can execute a predefined design direction, designing specific explorations related to components as well as certain design maintenance activities
Design fundamentalist knowing the rules, but knows how to bend and break them to create innovative solutions
Motion design skills a plus
Strong presentation skills telling a coherent story/POV, relating the work to the overall strategic priority of project and how the design decisions are made in support
Clear understanding of visual hierarchy, balance, rhythm, typography and color
Creative mindset and ability to adapt to change
Able to accomplish their given work quickly and thoughtfully
Comfortable juggling multiple projects and tasks at once
Has a collaborative work ethic and easy going nature
It Pays to Work Here
The compensation & benefits package for this role includes:
Competitive starting salary
A discretionary annual bonus
Long-term incentive in the form of a new hire equity grant
Comprehensive health plans
401K with company matching
Paid Parental Leave
Flexible time off
Salary Range: The base salary range for this role is between $137,000 - $192,000 in the State of New York, the State of California and the State of Washington. This range is not inclusive of our discretionary bonus or equity package. When determining a candidateâs compensation, we consider a number of factors including skillset, experience, job scope, and current market data.
In the United States, we have a flexible hybrid work policy for employees who live within 30 miles of our office headquartered in New York City and our office in Seattle. Employees within the New York and Seattle metropolitan areas are expected to work from the designated office twice a week, unless there is a job-specific requirement to be in the office every workday. Employees outside of these areas are considered part of our remote-first workforce. We believe our hybrid approach for those near our NYC and Seattle offices increases productivity through more in-person collaboration where possible.
At Gemini, we strive to build diverse teams that reflect the people we want to empower through our products, and we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Gemini is proud to be an equal opportunity workplace. If you have a specific need that requires accommodation, please let a member of the People Team know.
#LI-MW1
Apply Now