Senior Associate, Digital Activation

OMD is the world’s largest media network, recognized as Cannes Lions 2024 Media Network of the Year. The Senior Associate, Digital Activation role involves developing and activating video recommendations to meet client goals, alongside supporting the Assistant Negotiator in various aspects of the buying process.ResponsibilitiesCraft & execute innovative and tactical plans that deliver against and the overarching brand and business objectivesNegotiate & execute buys - collaborate with vendors to develop test and learn opportunitiesAllocate, adjust and monitor schedules to ensure delivery to client goals/network guaranteesProvide tracking reports and post-buy delivery analyses on quarterly and annual basesFulfill client requests, collect data and information regarding TV ratings and industry trendsRegister budgets, email specs, analyze plans, call in mix revisions and optimizationsDevelop of Creative rotation sheet for digital delivered buysCoordinate with Platform Logistics for digital campaign executionEvaluate and assess vendors using proprietary research tools and industry knowledgeParticipate or lead campaign activation and provide client updates on campaign statusSkillsBachelor's degree1+ years of Video media buying, negotiation and implementation experience in an agency environment is requiredYou should be up to speed and fluent on the ever-evolving Video landscape and industry trendsAptitude for mathematical concepts and an understanding of the video marketplaceAble to understand application of use of industry tools such as (DDS/Prisma, ComScore, Nielsen, AdViews, eMarketer, etc)Excellent presentation, verbal, and written skillsBenefitsHealth insuranceVision insuranceDental insurance401(k)Healthcare Flexible Spending AccountDependent Care Flexible Spending AccountVacation daysSick daysPersonal daysPaid parental leavePaid medical leaveSTD/LTD insurance benefitsCompany OverviewOMD is a media communications agency committed to delivering sharper insights, smarter ideas and stronger results. It was founded in 1996, and is headquartered in New York, New York, USA, with a workforce of 10001+ employees. Its website is http://www.omd.com.



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