SEM Marketing Lead Experiences & Services
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
The Community You Will Join
The Growth Marketing team at Airbnb is at the intersection of marketing, engineering and data science. Our work is imperative to driving the top line of the entire company. As an SEM Marketing Lead, you will play a key role in shaping Airbnb's relationship with our guests. Your responsibilities will include developing strategies, optimizing, and executing search marketing campaigns across all platforms. You'll focus on improving our current setup, with the goal of building a future-proof search program that can scale and support Airbnbs long-term business growth.
The Difference You Will Make
You will be responsible for end-to-end execution of both new and existing SEM growth initiatives at Airbnb for our Experiences & Services businesses. Strategy alignment, capturing business requirements, planning, delivery, and evaluation of performance against KPIs. You will collaborate closely with key stakeholders across Product, Engineering, Data Science, Analytics, Brand and Creative to set and exceed aggressive KPI targets.
A Typical Week
Develop and maintain a roadmap of new growth/marketing initiatives at Airbnb, with a focus on both global and regional efforts.
Build robust, clear and comprehensive business cases to present new ideas to leadership.
Execute flawlessly against a deployment schedule of demand driving product and marketing initiatives, report on results and recommend next steps on scaling.
Work closely with regional cross-functional partners to action on demand/ supply insights that can drive outsized business growth.
Own project management and cross-functional workflows with Product, Engineering, Analytics, Data Science, and Creative teams.
Maintain strong relationships with Marketing Ops and Marketing Technology teams by having a deep understanding of our tech and tooling needs
Conduct regular, extensive experimentation to facilitate rapid learning and application of any insights.
Own comprehensive daily, weekly, monthly reporting of all relevant program KPIs and influence the build of the right dashboards to track and socialize performance.
Present updates, findings and recommendations to leadership through decks and in-person presentations.
Your Expertise
10+ years of relevant SEM experience in a consumer-facing, fast-paced company.
Solid track record of successfully managing and executing large-scale SEM campaigns and cross-functional projects.
Deep understanding of the technical aspects of SEM: marketing tech stack, data pipelines, tracking, testing, analytics, etc.
Comfortable with Excel (functions, pivots, etc.), and proficient with writing and executing SQL queries.
Deep understanding of SEM strategy and management, with strong interest in how it works under the hood.
Strong sense of ownership and is able to deal with ambiguity, while being able to focus on efficient execution and balancing big-picture thinking
Strong analytical skills with expertise in data-driven marketing. Exceptional communication in skills; with the ability to communicate insights effectively to stakeholders and leadership.
Strong fluency in financial metrics, with ability to create financial models and forecasts to drive analysis and go-forward business recommendations.
Your Location:
This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.
Our Commitment To Inclusion & Belonging
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: [email protected]. Please include your full name, the role youre applying for and the accommodation necessary to assist you with the recruiting process.
We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.
How We'll Take Care Of You
Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
Pay Range
$160,000$203,500 USD
Apply Now
The Community You Will Join
The Growth Marketing team at Airbnb is at the intersection of marketing, engineering and data science. Our work is imperative to driving the top line of the entire company. As an SEM Marketing Lead, you will play a key role in shaping Airbnb's relationship with our guests. Your responsibilities will include developing strategies, optimizing, and executing search marketing campaigns across all platforms. You'll focus on improving our current setup, with the goal of building a future-proof search program that can scale and support Airbnbs long-term business growth.
The Difference You Will Make
You will be responsible for end-to-end execution of both new and existing SEM growth initiatives at Airbnb for our Experiences & Services businesses. Strategy alignment, capturing business requirements, planning, delivery, and evaluation of performance against KPIs. You will collaborate closely with key stakeholders across Product, Engineering, Data Science, Analytics, Brand and Creative to set and exceed aggressive KPI targets.
A Typical Week
Develop and maintain a roadmap of new growth/marketing initiatives at Airbnb, with a focus on both global and regional efforts.
Build robust, clear and comprehensive business cases to present new ideas to leadership.
Execute flawlessly against a deployment schedule of demand driving product and marketing initiatives, report on results and recommend next steps on scaling.
Work closely with regional cross-functional partners to action on demand/ supply insights that can drive outsized business growth.
Own project management and cross-functional workflows with Product, Engineering, Analytics, Data Science, and Creative teams.
Maintain strong relationships with Marketing Ops and Marketing Technology teams by having a deep understanding of our tech and tooling needs
Conduct regular, extensive experimentation to facilitate rapid learning and application of any insights.
Own comprehensive daily, weekly, monthly reporting of all relevant program KPIs and influence the build of the right dashboards to track and socialize performance.
Present updates, findings and recommendations to leadership through decks and in-person presentations.
Your Expertise
10+ years of relevant SEM experience in a consumer-facing, fast-paced company.
Solid track record of successfully managing and executing large-scale SEM campaigns and cross-functional projects.
Deep understanding of the technical aspects of SEM: marketing tech stack, data pipelines, tracking, testing, analytics, etc.
Comfortable with Excel (functions, pivots, etc.), and proficient with writing and executing SQL queries.
Deep understanding of SEM strategy and management, with strong interest in how it works under the hood.
Strong sense of ownership and is able to deal with ambiguity, while being able to focus on efficient execution and balancing big-picture thinking
Strong analytical skills with expertise in data-driven marketing. Exceptional communication in skills; with the ability to communicate insights effectively to stakeholders and leadership.
Strong fluency in financial metrics, with ability to create financial models and forecasts to drive analysis and go-forward business recommendations.
Your Location:
This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.
Our Commitment To Inclusion & Belonging
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: [email protected]. Please include your full name, the role youre applying for and the accommodation necessary to assist you with the recruiting process.
We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.
How We'll Take Care Of You
Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
Pay Range
$160,000$203,500 USD
Apply Now