Sales & Marketing Admin

The Sales & Marketing Admin plays a critical role in supporting the day-to-day operations of the Sales, Marketing and Customer Success teams. This position is responsible for supporting client/prospect engagement, lead generation, and brand visibility by assisting with trade shows, events, CRM data management, social media and marketing campaign execution. The ideal candidate is highly organized, detail-oriented, creative, and thrives in a fast-paced, collaborative environment. Role and Responsibilities: Manage social channels and strategy (LinkedIn, Facebook, YouTube, etc) HubSpot (CRM/marketing automation) Set up and run email campaigns Support reporting analytics Manage Data Integrity Build automation and optimize CRM for efficiency Manage and organize marketing events (ie: trade shows and company events) Coordinate logistics with vendors/associations Collaborate with internal teams on staffing, materials, and giveaways Prepare and deliver pre- and post-event communications Research and recommend new events and marketing opportunities to support lead generation Manage vendor/association relationships with key partners and membership groups Marketing campaign and initiatives assistance Event coordination/management (e.g. virtual roundtables or other lead-gen or client events) Visual creation and/or coordinating with designer(s) Updating landing pages and blog posts Managing digital newsletters Copy creation/support if skillset matches Sales and Client Admin Support Assist with one-off projects as needed Coordinate internal Sales/CSM team events Manage/update agreements and pricing guides as needed Execute monthly pipeline/metrics reports Assist with PowerPoint presentations Qualifications and Education Requirements: Associate degree or equivalent strongly preferred Experience with web analytics tools and concepts Experience in writing and editing marketing content preferred Basic experience with web development and marketing automation tools (i.e. Wordpress, Hubspot) Experience with multi-media, basic design and video tools (i.e., Camtasia, Canva) Marketing experience in IT or software industries is a plus. Strong time management, organization and follow-through Excellent oral and written communication skills. The ability to multi-task & meet deadlines