Sales Manager - Dealer Development - Rolltec Shading
At Phantom, making life better is our mission: for our customers and our employees. We’re driven by our vision and values – it’s what sets us apart as a corporation – and what makes Phantom Screens a special place to work. Since our beginning, in 1992, Phantom has excelled, expanded, and stayed laser-focused on our passion: making and installing the highest-quality retractable screens on the market. Now we’re THE top-selling retractable screen, and our products are international.
Rolltec is our newest adventure and we would love to have you join us on the ride! Since their startup in 1984, Toronto based Rolltec® has proven to be an industry leader in motorized canvas awnings by providing the highest caliber in both quality of products and customer service. Our superior work was recognized by numerous Awards of Excellence, Outstanding Achievement Awards, and Best Of…by Homestars.
Summary:
The Sales Manager - Dealer Development will be responsible for expanding Rolltec’s dealer network across Canada and the United States, driving revenue growth through new partner acquisition and development of existing dealers.
This role combines business development, channel strategy, and hands-on sales execution. The successful candidate will build a scalable dealer network, strengthen market presence, and directly contribute to revenue growth.
Our Corporate Values:
At Rolltec Shading, we follow the Values of our parent company, Phantom Screens and we value all of our employees. We are committed to providing a safe, harmonious, and respectful work environment and all employees are required to help us achieve this by practicing our core values.
To Speak the Truth
To Pursue Excellence
To Serve Each Other
To Practice Stewardship
Position Responsibilities:
(Include but are not limited to, the following)
1. Dealer Network Expansion
Identify, target, and recruit new dealers (awning companies, contractors, outdoor living retailers)
Develop and execute a structured dealer acquisition strategy by region
Build and manage a robust pipeline of prospective partners
Negotiate dealer agreements and onboarding terms
2. Dealer Development & Revenue Growth
Support new dealers through onboarding, training, and early-stage sales development
Drive sales growth within existing dealer accounts
Establish sales targets and growth plans for key dealers
Conduct regular performance reviews and business planning with partners
3. Market Development
Identify priority regions and segments across North America
Analyze competitors, pricing, and positioning
Represent the company at trade shows, industry events, and customer meetings
Provide market intelligence to leadership to inform product and pricing strategy
4. Sales Execution
Deliver against annual revenue and margin targets
Manage full sales cycle from lead generation to closing
Collaborate with marketing on lead generation campaigns and dealer support materials
Maintain Customer Relationships and accurate forecasting
5. Cross-Functional Collaboration
Work closely with operations to ensure dealer satisfaction
Provide feedback on product performance and customer needs
Support development of sales tools, pricing structures, and promotional programs
Position Requirements:
Strong business development and negotiation skills
Ability to build relationships with owners and decision-makers
Strategic thinking combined with hands-on execution
Comfortable working in a smaller, entrepreneurial environment
Sales pipeline management
Desire and ability to travel extensively throughout Canada and the US (30-50%)
Must hold a valid driver’s license, vehicle insurance, registration as well as a current passport.
Academic Qualifications and Work Experience:
3–10+ years in B2B sales, preferably in:
Building materials, outdoor products, or construction-related industries
Dealer network development
Track record of:
Acquiring and growing dealer/distributor networks
Delivering measurable revenue growth
Experience working across Canada and/or the U.S. market
This is a base salary plus commission position. Base salary listed is prior to any target-based commission.
Phantom Screens / Rolltec Shading is an equal opportunity employer, and we are committed to welcoming all individuals; from diverse backgrounds with diverse perspectives. However, we will only be reaching out to those candidates who are moving forward in the recruitment process. If you have previously applied and haven’t heard back from us, we encourage you to gain additional skills and continue to apply.
If you require additional assistance with your application, please contact [email protected]
Apply To This Job
Rolltec is our newest adventure and we would love to have you join us on the ride! Since their startup in 1984, Toronto based Rolltec® has proven to be an industry leader in motorized canvas awnings by providing the highest caliber in both quality of products and customer service. Our superior work was recognized by numerous Awards of Excellence, Outstanding Achievement Awards, and Best Of…by Homestars.
Summary:
The Sales Manager - Dealer Development will be responsible for expanding Rolltec’s dealer network across Canada and the United States, driving revenue growth through new partner acquisition and development of existing dealers.
This role combines business development, channel strategy, and hands-on sales execution. The successful candidate will build a scalable dealer network, strengthen market presence, and directly contribute to revenue growth.
Our Corporate Values:
At Rolltec Shading, we follow the Values of our parent company, Phantom Screens and we value all of our employees. We are committed to providing a safe, harmonious, and respectful work environment and all employees are required to help us achieve this by practicing our core values.
To Speak the Truth
To Pursue Excellence
To Serve Each Other
To Practice Stewardship
Position Responsibilities:
(Include but are not limited to, the following)
1. Dealer Network Expansion
Identify, target, and recruit new dealers (awning companies, contractors, outdoor living retailers)
Develop and execute a structured dealer acquisition strategy by region
Build and manage a robust pipeline of prospective partners
Negotiate dealer agreements and onboarding terms
2. Dealer Development & Revenue Growth
Support new dealers through onboarding, training, and early-stage sales development
Drive sales growth within existing dealer accounts
Establish sales targets and growth plans for key dealers
Conduct regular performance reviews and business planning with partners
3. Market Development
Identify priority regions and segments across North America
Analyze competitors, pricing, and positioning
Represent the company at trade shows, industry events, and customer meetings
Provide market intelligence to leadership to inform product and pricing strategy
4. Sales Execution
Deliver against annual revenue and margin targets
Manage full sales cycle from lead generation to closing
Collaborate with marketing on lead generation campaigns and dealer support materials
Maintain Customer Relationships and accurate forecasting
5. Cross-Functional Collaboration
Work closely with operations to ensure dealer satisfaction
Provide feedback on product performance and customer needs
Support development of sales tools, pricing structures, and promotional programs
Position Requirements:
Strong business development and negotiation skills
Ability to build relationships with owners and decision-makers
Strategic thinking combined with hands-on execution
Comfortable working in a smaller, entrepreneurial environment
Sales pipeline management
Desire and ability to travel extensively throughout Canada and the US (30-50%)
Must hold a valid driver’s license, vehicle insurance, registration as well as a current passport.
Academic Qualifications and Work Experience:
3–10+ years in B2B sales, preferably in:
Building materials, outdoor products, or construction-related industries
Dealer network development
Track record of:
Acquiring and growing dealer/distributor networks
Delivering measurable revenue growth
Experience working across Canada and/or the U.S. market
This is a base salary plus commission position. Base salary listed is prior to any target-based commission.
Phantom Screens / Rolltec Shading is an equal opportunity employer, and we are committed to welcoming all individuals; from diverse backgrounds with diverse perspectives. However, we will only be reaching out to those candidates who are moving forward in the recruitment process. If you have previously applied and haven’t heard back from us, we encourage you to gain additional skills and continue to apply.
If you require additional assistance with your application, please contact [email protected]
Apply To This Job