Sales Lead – Employer Sales, Americas
Key Responsibilities
Lead Generation & Inbound Qualification
Collaborate with EAP resellers to identify co-selling opportunities and support their employer-facing teams across US & Canada.
Identify and engage employer clients across US & Canada, building a strong outbound pipeline through calls, emails, social selling, and networking
Qualify inbound opportunities from EAP reseller partners and manage discovery calls or full-cycle follow-up in English and French where required
Navigate regional healthcare variations and employer benefits landscapes across geographies
Utilize CRM systems to track all prospect interactions and maintain accurate pipeline data across North American time zones (EST to PST)
Sales Support & Collaboration
Provide product knowledge, training materials, sales enablement decks, and resources to partners in English (and French where required)
Develop and maintain sales materials for employer prospects and reseller partners, ensuring market accessibility across the US and Canada (including bilingual English/French materials for Quebec)
Collaborate with Marketing to optimize lead generation campaigns and messaging for anglophone and francophone markets
Work closely with Vira Health Leadership & Reseller Account Executives to ensure smooth lead handoffs and deal progression
Adapt sales approaches considering provincial healthcare differences and regulatory requirements
Performance & Reporting
Meet or exceed targets for qualified opportunities, pipeline creation, and closed deals across territory
Track activity metrics and pipeline in the CRM
Participate in sales strategy discussions and contribute to best practices for US and Canadian market expansion
Key Requirements
3+ years of B2B sales experience, business development, or customer-facing experience in Canadian or American markets
Fluent English required; French or Spanish proficiency preferred
Strong verbal and written communication skills in English (and French or Spanish where applicable)
Understanding of nuances of US & Canadian employer benefits landscape, group insurance, and provincial healthcare variations
Highly organised, data-driven, and proficient in CRM tools
Self-motivated with excellent time management and organizational skills
Comfortable with cold calling and prospecting activities
What benefits can I expect at Vira?
A commitment to adapting how we work to fit a variety of new and existing needs; we are remote first so flexibility is really important to us
15 days vacation plus provincial statutory holidays (increasing with tenure)
Extended health benefits including paramedical services, mental health support, and telemedicine
Your choice of tech equipment - whatever you need to get the job done
Enrollment in employer-matched RRSP program
An environment where your personal development is really important
CAD $250 to set up your home office if working remotely
Professional development budget including language training (French courses for anglophone employees)
Flexible working hours to accommodate time zone differences across North America
Lead Generation & Inbound Qualification
Collaborate with EAP resellers to identify co-selling opportunities and support their employer-facing teams across US & Canada.
Identify and engage employer clients across US & Canada, building a strong outbound pipeline through calls, emails, social selling, and networking
Qualify inbound opportunities from EAP reseller partners and manage discovery calls or full-cycle follow-up in English and French where required
Navigate regional healthcare variations and employer benefits landscapes across geographies
Utilize CRM systems to track all prospect interactions and maintain accurate pipeline data across North American time zones (EST to PST)
Sales Support & Collaboration
Provide product knowledge, training materials, sales enablement decks, and resources to partners in English (and French where required)
Develop and maintain sales materials for employer prospects and reseller partners, ensuring market accessibility across the US and Canada (including bilingual English/French materials for Quebec)
Collaborate with Marketing to optimize lead generation campaigns and messaging for anglophone and francophone markets
Work closely with Vira Health Leadership & Reseller Account Executives to ensure smooth lead handoffs and deal progression
Adapt sales approaches considering provincial healthcare differences and regulatory requirements
Performance & Reporting
Meet or exceed targets for qualified opportunities, pipeline creation, and closed deals across territory
Track activity metrics and pipeline in the CRM
Participate in sales strategy discussions and contribute to best practices for US and Canadian market expansion
Key Requirements
3+ years of B2B sales experience, business development, or customer-facing experience in Canadian or American markets
Fluent English required; French or Spanish proficiency preferred
Strong verbal and written communication skills in English (and French or Spanish where applicable)
Understanding of nuances of US & Canadian employer benefits landscape, group insurance, and provincial healthcare variations
Highly organised, data-driven, and proficient in CRM tools
Self-motivated with excellent time management and organizational skills
Comfortable with cold calling and prospecting activities
What benefits can I expect at Vira?
A commitment to adapting how we work to fit a variety of new and existing needs; we are remote first so flexibility is really important to us
15 days vacation plus provincial statutory holidays (increasing with tenure)
Extended health benefits including paramedical services, mental health support, and telemedicine
Your choice of tech equipment - whatever you need to get the job done
Enrollment in employer-matched RRSP program
An environment where your personal development is really important
CAD $250 to set up your home office if working remotely
Professional development budget including language training (French courses for anglophone employees)
Flexible working hours to accommodate time zone differences across North America