**Rewritten Job Title:**

Director, Consumer Insights & Data Analytics - Lead the Future of Jewelry Retail


**Rewritten Job Description:**


Join Our Team as a Director, Consumer Insights & Data Analytics


At Brilliant Earth, we're passionate about harnessing the power of data to drive business growth and customer satisfaction. As a Director, Consumer Insights & Data Analytics, you'll play a critical role in shaping our data-driven strategy and leading a high-performing team to deliver actionable insights that inform business decisions.

Position Overview:

The Director, Consumer Insights & Data Analytics will be responsible for developing and executing a comprehensive data strategy that drives business growth, improves customer experience, and informs marketing activities. You'll lead a team of analysts to deliver insights that inform business decisions, develop and maintain data foundations, and collaborate with cross-functional teams to ensure data-driven decision making.

Key Responsibilities:


Business and Consumer Insights:

Lead path to purchase research across categories to identify opportunities for growth and improvement
Develop insights on shifting customer perception and its impact on shopping behaviors
Identify growth opportunities by analyzing user behavior, navigation patterns, page performance, and conversion funnels
Understand and define key factors in ecommerce and showroom experience for Brilliant Earth
Develop tools to understand and track brand strength, including awareness, familiarity, and consideration over time



Consumer Segmentation and CRM:

Develop consumer cohort and purchase behavior analyses across purchase channels to better understand and drive repurchase and lifetime value
Provide customer insights for brand, performance marketing, and CRM teams to inform marketing strategies and tactics
Develop a reporting framework to continuously measure repurchase and lifetime value
Play a key role in developing and data foundation required to support a Brilliant Earth loyalty program



Marketing Data & Analytics:

Provide analytics and insights to stakeholders within ecommerce and brand teams focused on both upper and lower funnel marketing activities
Lead marketing campaign analysis across all channels, including CRM, Social, Organic, and Performance, and build processes to enable comparison of campaigns over time
Develop full funnel attribution frameworks with consideration for transactions and activities that lead to transactions



Business Tools and Monitoring:

Create self-service analytics reporting structures to enable data-driven decision making to scale efficiently across the organization
Develop reliable forecasting processes for key activities and business processes across the organization as a foundation for business health monitoring
Develop monitoring tools and capabilities to ensure business foundations and processes are functioning as expected and automatically alert business teams if outlier conditions exist



Data Foundations:

Lead and educate the organization on digital analytics, drive data and analytics best practices
Ensure data source and tagging stability, focused on repeatable insights that can be trusted by business owners and teams
Ensure projects and platform changes across the organization consider analytics, and new capabilities are building upon the data foundation
Provide leadership in driving the organization's data strategy and data foundations to ensure the organization is using data effectively and scaling sufficiently to support the business



Requirements:

10+ years of relevant Consumer Insights and Digital Analytics leadership experience
Robust understanding of data and analytics technology, including experience leading strategy and implementation for platforms and tools such as GA4, Domo, Snowflake
Demonstrated experience providing insights relating to digital marketing channels and activities (Paid Search, SEO, Affiliates, Display, Paid Social)
Experience leading and driving consumer journey and website experience optimization analytics
Experience defining, developing, and communicating CRM and Consumer cohort insights
Experience in consumer segmentation and developing a data-based cohort modeling
The ability to communicate complex concepts to a variety of audiences
Robust analytic, quantitative, statistical, and data interpretation skills, ability to transform data into actionable insights
Demonstrated success in leading and developing high-performing teams, with a track record of driving results through effective team management and mentorship
Exceptional interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels of the organization
Self-starter with a proactive and entrepreneurial spirit, able to thrive in a fast-paced, startup environment while maintaining a focus on achieving both business and social goals
Familiarity with HTML, CSS, Google Analytics, and Javascript are a plus
Bachelor's degree or equivalent, preferred

What We Offer:

Competitive compensation and benefits package
Excellent training program and opportunities for career growth
Diverse, mission-minded team
Lifestyle Spending Account
Continued education and professional development opportunities
Employee discounts and perks
Mental wellness support and resources
Giving back and volunteer opportunities
Medical, dental, and vision insurance
401k match
Open PTO policy
Parental leave
Disability and life insurance
Pre-tax commuter benefits


Ready to Join Our Team? Click the link below to apply now!

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