Retention Marketing Manager
About the Job
Mars Health is one of the fastest growing men’s health brands, operating across DTC, retail, and emerging channels. As we continue scaling our subscription business, retention and lifecycle marketing are becoming increasingly critical drivers of customer experience, subscriber growth, and long-term revenue performance.
As our Retention Marketing Manager, you will own and optimize the customer lifecycle across email, SMS, subscriptions, and retention focused initiatives. You’ll work closely with Growth, Creative, and Operations teams to build thoughtful, high-performing customer experiences that increase engagement, improve retention, and maximize subscriber lifetime value.
This role is ideal for someone who combines strong analytical thinking with excellent creative instincts. You move quickly, test constantly, care deeply about customer experience, and understand how to create messaging that feels personal, authentic, and conversion-driven rather than overly promotional.
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What You’ll Do:
Own execution and optimization of lifecycle marketing across email, SMS, and subscription touchpoints
Build, manage, and optimize automated flows, campaigns, segmentation strategies, and customer journeys
Analyze retention, engagement, and subscription performance metrics to identify opportunities for growth and optimization
Partner closely with Creative and Growth teams to develop high-performing retention content and campaigns
Continuously test messaging, offers, timing, segmentation, and creative to improve performance across channels
Monitor subscriber behavior and lifecycle trends to improve customer experience and reduce churn
Support subscription optimization initiatives across platforms such as Recharge, Stay AI, Skio, or similar tools
Must-Have Requirements
4+ years of experience in retention, lifecycle, CRM, or subscription marketing at a DTC or subscription-based brand
Strong understanding of retention, subscription, and lifecycle marketing metrics
Hands-on experience with Klaviyo, Postscript (or similar SMS platform), Alia (or similar), and subscription platforms such as Recharge, Stay AI, or Skio
Strong analytical mindset with a passion for testing, optimization, and performance improvement
Excellent taste in copy and content with the ability to create messaging that feels authentic, conversational, and customer-first
Highly organized and execution-oriented with the ability to move quickly across multiple priorities
Comfortable operating in a fast-paced, high-growth environment with a strong bias toward action and iteration
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Life at Mars Men
Competitive Compensation – We offer a strong salary and benefits package, tailored to attract top talent
Remote Work Environment – Our team is remote, offering full flexibility to work from home
Autonomy & Ownership – You’ll have the freedom to run your own systems and make real impact
Time Off – 15 PTO days per year (prorated), 9 company holidays, plus your birthday off
Parental Leave – Generous paid parental leave for growing families
Health Benefits – 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents
401(k) – Company-sponsored plan with a 2% match through Guideline (elective participation)
$200 Annual Superpower Membership
Growth & Development – We invest in your professional development with ongoing learning opportunities
Apply To This Job
Mars Health is one of the fastest growing men’s health brands, operating across DTC, retail, and emerging channels. As we continue scaling our subscription business, retention and lifecycle marketing are becoming increasingly critical drivers of customer experience, subscriber growth, and long-term revenue performance.
As our Retention Marketing Manager, you will own and optimize the customer lifecycle across email, SMS, subscriptions, and retention focused initiatives. You’ll work closely with Growth, Creative, and Operations teams to build thoughtful, high-performing customer experiences that increase engagement, improve retention, and maximize subscriber lifetime value.
This role is ideal for someone who combines strong analytical thinking with excellent creative instincts. You move quickly, test constantly, care deeply about customer experience, and understand how to create messaging that feels personal, authentic, and conversion-driven rather than overly promotional.
\n
What You’ll Do:
Own execution and optimization of lifecycle marketing across email, SMS, and subscription touchpoints
Build, manage, and optimize automated flows, campaigns, segmentation strategies, and customer journeys
Analyze retention, engagement, and subscription performance metrics to identify opportunities for growth and optimization
Partner closely with Creative and Growth teams to develop high-performing retention content and campaigns
Continuously test messaging, offers, timing, segmentation, and creative to improve performance across channels
Monitor subscriber behavior and lifecycle trends to improve customer experience and reduce churn
Support subscription optimization initiatives across platforms such as Recharge, Stay AI, Skio, or similar tools
Must-Have Requirements
4+ years of experience in retention, lifecycle, CRM, or subscription marketing at a DTC or subscription-based brand
Strong understanding of retention, subscription, and lifecycle marketing metrics
Hands-on experience with Klaviyo, Postscript (or similar SMS platform), Alia (or similar), and subscription platforms such as Recharge, Stay AI, or Skio
Strong analytical mindset with a passion for testing, optimization, and performance improvement
Excellent taste in copy and content with the ability to create messaging that feels authentic, conversational, and customer-first
Highly organized and execution-oriented with the ability to move quickly across multiple priorities
Comfortable operating in a fast-paced, high-growth environment with a strong bias toward action and iteration
\n
Life at Mars Men
Competitive Compensation – We offer a strong salary and benefits package, tailored to attract top talent
Remote Work Environment – Our team is remote, offering full flexibility to work from home
Autonomy & Ownership – You’ll have the freedom to run your own systems and make real impact
Time Off – 15 PTO days per year (prorated), 9 company holidays, plus your birthday off
Parental Leave – Generous paid parental leave for growing families
Health Benefits – 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents
401(k) – Company-sponsored plan with a 2% match through Guideline (elective participation)
$200 Annual Superpower Membership
Growth & Development – We invest in your professional development with ongoing learning opportunities
Apply To This Job