[Remote] VP, Growth Marketing

Note: The job is a remote job and is open to candidates in USA. eMoney Advisor is a wealth management system that offers transparency and security. The VP of Growth Marketing is a strategic leader responsible for driving client acquisition and retention through comprehensive marketing strategies, leading a team to optimize campaign effectiveness and align marketing efforts with business goals.ResponsibilitiesBuild monthly, quarterly, and annual marketing plans for the team in line with budget and revenue growth goalsLead a team of retention marketing professionals to establish effective strategies for growing adoption of our products and services across our client base, while creating campaigns designed to drive growth and expansion among this audienceDevelop adoption metrics and KPIs to measure and track campaign effectiveness across client accountsManage the creation and optimization of upselling, cross-sell campaigns and identify opportunities to improve ROI, conversion, and audience expansionIdentify and propose new media channels, growth strategies, and tacticsEstablish program measurement methodology and analyze results in terms of ROI and success criteria (attraction, engagement, qualification, acceleration)Oversee the marketing operations team to ensure key reporting mechanisms are providing marketing and sales with insights into demand efforts and retention efforts for better decision makingDesign and execute a data strategy to enable the use of quality, enriched data and the associated standardized process to capture, maintain, and govern utilizationEnsure data hygiene and governance processes are built and adhered to within our data strategyImprove marketing agility with documented processes and streamlined workflows to increase productivity and efficiencyLead efforts to drive improved performance measurement and insight: model and set performance targets across channels and ensure teams have access to insights to optimize marketing performanceCollaborate with Sales leadership to establish alignment in processes for tracking, reporting, and actioning leads from sales hand-off through conversionSupport Head of Marketing in strategic planning, reverse waterfall exercise for goal setting, and budget planning and management processLead team in coordination with marketing communications, product marketing and sales enablement/operations to align activity in support of broader campaign initiativesOversee and drive creation, testing, and implementation of multi-touch nurturing campaigns, including landing pages, content placement, etcCreate and execute a digital strategy to support the company’s business objectives including improving SEO/SEM efforts and paid social campaigns such as LinkedIn and other paid targeting via cost per lead tacticsUse digital metrics (e.g. site traffic, conversion rates) to test online performance and optimize marketing expensesSet lead goals and stage/conversion rates in the demand waterfall, measure and optimize resultsOversee creation of integrated marketing campaigns; drive inbound and outbound digital and partner marketing tacticsOversee a robust events strategy that includes tradeshows, webinars, hosted VIP events, and an annual Summit with an eye toward performance reporting and ROICollaborate with sales development and sales to establish, implement, and maintain lead to revenue processes aligned to business goals and GTM strategyResponsible for team’s performance management as well as the workforce planning of the group alongside the Head of MarketingSkillsBachelor's Degree15+ years of B2B demand generation experience7+ years of management experienceStrong experience with Eloqua (or other marketing automation platform), Salesforce, and Account-Based Technology platformsDeep expertise in paid acquisition, lifecycle marketing, and conversion rate optimizationExperience working with BI platforms like Looker, PowerBI, and/or Google Data StudiosExperience with management of budgets and evaluating hiring needs across the teamPrevious experience working across all functions of Marketing, Business Development and Sales to define and develop scalable business processes designed to drive revenueProven success supporting or collaborating with Enterprise‑level Sales and Marketing teams, including familiarity with long‑cycle B2B sales motions, account‑based marketing strategies, and cross‑functional go‑to‑market executionExperience integrating AI into marketing strategies to drive improved outcomes and operational efficiency highly preferredBenefitsAnnual bonus programRetirement contributionsHealth insuranceSick leaveParental leavePaid time offCompany OvervieweMoney Advisor Pennsylvania-based wealth planning system for financial advisors. It was founded in 2001, and is headquartered in Conshohocken, Pennsylvania, USA, with a workforce of 501-1000 employees. Its website is http://www.emoneyadvisor.com.