[Remote] VP, B2B Marketing - remote opportunity

Note: The job is a remote job and is open to candidates in USA. Tivity Health is a leading provider of healthy life-changing solutions, and they are seeking a Vice President of B2B Marketing to drive demand, market adoption, and revenue growth across employer and health plan segments. This role involves developing integrated marketing strategies and collaborating with various teams to enhance client adoption and support enterprise deal cycles.ResponsibilitiesDefine and execute the B2B marketing vision and roadmap aligning marketing investment with company growth and revenue goals across employer and payer marketsSegment target audiences (e.g., national/regional health plans, self-insured employers, TPAs, brokers, consultants) and tailor go-to-market strategies accordinglyEstablish positioning and messaging that clearly articulates clinical, financial, and experiential valueEstablish and leverage marketing analytics to track marketing initiative ROI and make data-driven adjustments to GTM strategiesBuild and scale multi-channel demand generation programs (digital, ABM, events, broker channels, partnerships)Optimize marketing funnel performance, including MQL/SQL conversion, velocity, and attributionDesign and execute account-based marketing (ABM) strategies for strategic health plan and employer accountsPartner with Sales to support complex buying cycles with highly customized engagement strategiesDevelop sales enablement tools, thought leadership, and ROI-driven content to influence executive stakeholdersTranslate product capabilities into clear, differentiated value propositions to position the organization as a trusted partner in improving health outcomes and cost managementServe as a key strategic partner to Sales, Client Success, Growth Operations, and Executive teamsAlign marketing strategies with revenue and growth goals as well as the product roadmapBuild strong feedback loops to inform GTM positioning and innovationBuild, lead, and scale a high-performing B2B marketing organizationEstablish KPIs, dashboards, and marketing analytics to drive data-informed decisionsManage budget allocation to maximize ROI across channels and programsSkills12–15+ years of progressive B2B marketing experience, with at least 5+ years in senior leadership rolesProven success in B2B marketing, preferably to health plans, employers, or within the healthcare / benefits ecosystemStrong track record of driving measurable pipeline and revenue growthDemonstrated success in launching new products and scaling revenueExperience supporting enterprise sales with complex deal cyclesDeep familiarity with supplemental benefits, digital health, wellness, or population health solutions preferredExpertise in demand generation, ABM, and integrated marketing strategyStrong understanding of healthcare economics, buyer personas, and regulatory considerationsExceptional storytelling and ability to translate clinical and financial value into compelling messagingData-driven mindset with experience leveraging marketing analytics and attribution modelsStrong executive presence and ability to influence cross-functional stakeholdersStrategic thinker with a bias for executionCollaborative, low-ego leader who thrives in cross-functional environmentsBuilder mindset with experience scaling teams and processes in growth-stage or evolving organizationsCustomer-centric and deeply curious about market needs and trendsInfluential leader and mentor within multi-disciplinary teamsPipeline realization and contribution to revenue growthGrowth in target segments (health plans, employers, brokers)Brand awareness and market positioning improvementsCustomer acquisition, adoption, and retention metricsDeep familiarity with supplemental benefits, digital health, wellness, or population health solutionsBenefitsCompany bonus potentialMedicalDentalVision401k with matchGenerous paid time offFree gym membership to over 13,000 fitness locations in the USCompany OverviewTivity Health is provider of fitness and health improvement programs, with strong capabilities in developing and managing network solutions. It was founded in 1981, and is headquartered in Franklin, Tennessee, USA, with a workforce of 501-1000 employees. Its website is http://www.tivityhealth.com.