[Remote] Vice President Product & Solution Marketing
Note: The job is a remote job and is open to candidates in USA. Ping Identity is a company dedicated to making digital experiences secure and seamless for users. They are seeking a visionary VP of Product & Solution Marketing to define market narratives and drive revenue impact while partnering closely with the CEO, Product, and Sales teams.ResponsibilitiesBe a visionary to lead the industry and anticipate change and impact - stay abreast of security trends and how they shape identity management and impact to our product roadmap and customer conversationsLead enterprise-scale market intelligence and competitive intelligence to anticipate industry shiftsIdentify and prioritize “big needle mover” opportunities across products, segments, and routes to marketDefine buyer personas, journeys, and category narratives that influence market perceptionPartner with the CEO to shape Ping’s long-term market vision — particularly around Identity for AIEstablish Ping as the thought leader in next-generation identity and security marketsWork with our CEO and executive team to set the vision and market directionDefine company-wide positioning and differentiated value propositionsDevelop messaging frameworks that scale across products, solutions, and industriesCreate comprehensive launch strategies, solution handbooks, and sales knowledge transfer plansLead naming, branding alignment, and solution packaging strategyBuild a scalable content strategy and messaging frameworks rooted in strategic differentiationDefine buyer personas and journey maps to influence market perceptionHelp the organization prioritize strategically for impactOwn go-to-market strategy and planning for major product and solution launchesCreate integrated launch frameworks that align Product, Marketing, Sales, and PartnersEnsure sales readiness, enablement, and knowledge transfer are world-classEstablish launch dashboards and post-launch analytics rigor to measure successDrive partner GTM alignment and solution marketing for ecosystem growthGrow and develop the team for next gen Product and Solution Marketing at scaled growthPartner with Sales leadership to drive deal velocity, and improve win rates and competitive displacementLead win/loss analysis and product growth diagnosticsOptimize solution packaging and positioning based on pipeline and performance signalsDevelop lifecycle and sunset communication strategies that protect brand equityAct as strategic driver for the business — continuously informing prioritization decisionsBuild out a partner marketing strategy and roadmap that ties into Ping’s larger GTMSkills15+ years in Product Marketing, Solution Marketing, or Category Marketing leadership, with a strong preference for experience in Identity, Cybersecurity, or Enterprise TechnologyExperience operating at $1B+ scale is preferredDemonstrated ability to define or redefine a category narrativeProven experience working directly with the CEO and board-level stakeholders to align competing prioritiesAbility to see shifts before they are obvious and translate macro trends (AI, regulation) into strategic positioningConnects messaging to pipeline outcomes, understands enterprise sales complexity, and brings analytical rigor to GTM prioritizationDevelops high-performance PMM talent and implements repeatable frameworks across the entire lifecycle without slowing innovationBenefitsGenerous PTO & Holiday ScheduleParental LeaveProgressive Healthcare OptionsRetirement ProgramsOpportunity for Education ReimbursementCommuter Offset (Specific locations)A company culture that empowers you to do your best work.Employee Resource Groups that create a sense of belonging for everyone.Regular company and team bonding events.Competitive benefits and perks.Global volunteering and community initiativesCompany OverviewPing Identity provides cloud-based identity management software for companies and government organizations. It was founded in 2002, and is headquartered in Denver, Colorado, USA, with a workforce of 1001-5000 employees. Its website is https://www.pingidentity.com.