[Remote] Vice President, Go to Market

Note: The job is a remote job and is open to candidates in USA. Mariner is seeking a visionary Marketing Leader for Organic Growth Go-to-Market who will define and execute how they reach, engage, and convert new clients. This high-impact role involves leading the entire go-to-market process, driving corporate partnership marketing programs, and optimizing client journeys to accelerate business growth.ResponsibilitiesDefine and lead the go-to-market strategy for organic growth by aligning channels, audiences, and messaging to business prioritiesLead marketing across critical alliances including CPA, Credit Union/Banking, and Investment Banking, ensuring effective activationDrive corporate partnership marketing programs to expand our reach and engage new audiencesBuild and maintain ICPs and robust audience segmentation frameworks to power niche growth channelsTranslate competitive and market intelligence into actionable positioning updates and identify new opportunities with the growth teamDesign and visualize end-to-end client journeys across organic growth channels, holding accountability for conversion resultsIdentify and optimize key moments in the client journey, aligning content and campaigns to each stageCollaborate with Lifecycle, Performance Marketing, and Analytics to improve conversions and remove friction pointsCreate a clear framework for channel, touchpoint, and message cohesionPartner with Lifecycle, Performance Marketing, and Lead Desk to drive integrated contact acquisition, lead generation, and pipeline growthEnsure seamless transitions from awareness to engagement to pipeline conversion across channelsDevelop sales enablement tools and measure partner, content, and brand engagement outcomesPartner with events teams to build and execute a high-impact sponsorship strategy and integrate events into broader demand generation effortsCreate and own content supporting organic growth channels, including hands-on development and productionCollaborate with content leadership and brand team to ensure cohesive multichannel content and a differentiated market presenceDrive earned media and communication strategies to reach new audiencesBuild scalable, repeatable programs across alliance and partner channelsDeliver campaigns, content, and toolkits to encourage adoption and amplification within teamsEnsure consistency across all partner initiativesCollaborate with Analytics leadership to tie marketing investments directly to business outcomesDefine KPIs and manage measurement frameworks to monitor and communicate ROILeverage insights to continuously refine strategy and improve effectivenessSkillsBachelor's degree in marketing, communications, business, or a related field15+ years of proven success in organic growth, go-to-market strategy, and multi-channel executionDemonstrated ability to design and optimize client journeys that drive business resultsExperience with alliances, partner ecosystems, or indirect channelsExperience partnering with sales/business development to align on pipeline and handoff criteriaProven ability to build and scale sales and partner enablement functionsComfort with piloting new technologies to improve marketing impact and scalabilityEntrepreneurial mindset with the willingness to build and adapt collaboration models in a high-growth, fast-paced environmentExperience in financial services, wealth management, or professional servicesBackground in developing growth programs for high-consideration categoriesFamiliarity with referral-driven or partner-led growth modelsBenefitsOffers BonusWe believe in giving associates progressive opportunitiesActively nurturing professional growthGiving back to the communityWe are dedicated to building a diverse culture where everyone has the support they need to achieve their career goalsWe offer an innovative workplace and a culture that fosters camaraderie, teamwork and work-life balanceCompany OverviewYour wealth plan shouldn’t sit still. Neither do we. It was founded in 2006, and is headquartered in Leawood, Kansas, USA, with a workforce of 1001-5000 employees. Its website is http://www.marinerwealthadvisors.com/.