[Remote] US Consumer Marketing Director, Obesity and Related Conditions

Note: The job is a remote job and is open to candidates in USA. Amgen is a biotechnology company dedicated to serving patients with serious illnesses. The US Consumer Marketing Director will lead the consumer marketing strategy for MariTide, focusing on developing innovative campaigns, building a consumer engagement ecosystem, and leading a high-performing marketing team.ResponsibilitiesLead the development and execution of the US consumer marketing strategy for MariTideDefine the long-term consumer engagement vision across digital, social, CRM, advocacy, experiential, and emerging channelsProvide strategic guidance on media planning, channel investment decisions, and tentpole activationsBuild alignment across commercial, medical, access, analytics, and corporate affairs teamsBuild the consumer marketing function and operating model needed to support launch and long-term growthLead campaign development, validation, production, launch, and optimizationTranslate consumer insights into compelling positioning, messaging, and creative campaignsOversee agency partners across creative, social, media, and productionDrive creation of a differentiated consumer journey and engagement ecosystemLead integrated omnichannel programs across digital, social, CRM, website, video, influencer, and experiential channelsBuild and scale a robust consumer engagement ecosystemDevelop and execute a best-in-class social media strategyIdentify and activate key cultural moments and tentpole opportunitiesChampion innovative digital activations and data-driven personalizationEvaluate emerging platforms and technologies to drive growth and engagementBuild and lead a best-in-class consumer marketing organizationRecruit, develop, coach, and retain top marketing talentEstablish clear priorities, performance expectations, and development plansFoster a culture of innovation, accountability, collaboration, and excellenceMentor future leaders and build succession plansInspire teams through launch, growth, and organizational changeEstablish KPIs, measurement frameworks, and performance dashboardsOptimize campaigns using analytics and consumer insightsLead test-and-learn initiatives to improve effectiveness and efficiencyManage budgets and ensure effective resource allocationSkillsDoctorate degree and 4 years of marketing or production experience ORMaster's degree and 7 years of marketing or production experience ORBachelor's degree and 9 years of marketing or production experienceDemonstrated success developing and leading consumer marketing strategies for major brands or launchesDeep expertise in direct-to-consumer marketing, digital engagement, and social mediaProven experience leading campaign development from insight generation through production and optimizationDemonstrated success building, leading, and developing high-performing marketing organizationsStrong agency management experience across creative, social, digital, media, and production partnersLaunch experience in biotechnology, pharmaceutical, healthcare, consumer health, or other regulated industries preferredObesity, metabolic disease, or chronic disease experience preferredMBA or advanced degree preferredBenefitsA comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accountsA discretionary annual bonus program, or for field sales representatives, a sales-based incentive planStock-based long-term incentivesAward-winning time-off plansFlexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.Company OverviewAmgen is a biotechnology company that develops and manufactures human therapeutics for various illnesses and diseases. It was founded in 1980, and is headquartered in Thousand Oaks, California, USA, with a workforce of 10001+ employees. Its website is http://www.amgen.com.Company H1B SponsorshipAmgen has a track record of offering H1B sponsorships, with 42 in 2026, 429 in 2025, 485 in 2024, 485 in 2023, 540 in 2022, 460 in 2021, 444 in 2020. Please note that this does not guarantee sponsorship for this specific role.