[Remote] Strategic Partner Co-Marketing Lead

Note: The job is a remote job and is open to candidates in USA. impact.com is the world’s leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. The Strategic Partner Co-Marketing Lead will own and grow high-profile partnerships by driving integrated go-to-market initiatives that expand reach, influence, and revenue impact for both organizations.ResponsibilitiesServe as the primary marketing lead for a flagship strategic partner, building and executing a joint co-marketing strategy aligned to shared business goalsDevelop quarterly and annual GTM plans that drive awareness, pipeline, and customer engagement for both organizationsAct as the connective tissue between internal teams (Strategic Marketing, Demand Gen, Events, Customer Success, PR/Comms) and partner stakeholdersLead the development and execution of integrated co-marketing campaigns, including:Joint content (reports, blogs, case studies, testimonials, webinars)Co-branded research and thought leadershipMulti-channel campaign activations (email, social, events, in-platform, and more)Ensure consistency and strength of a cohesive joint narrative across all touchpointsManage timelines, deliverables, and stakeholder alignment across both organizationsIn collaboration with Events teams, plan and execute co-marketing activations at flagship events (owned and partner-led), including:Speaking opportunitiesCo-branded experiences and sponsorshipsCustomer-facing activations and VIP engagementsCollaborate with Events teams to maximize visibility and engagement at key industry momentsPartner with Strategic Marketing, Customer Success, Managed Services, and Sales to identify and activate joint customer storiesSource and develop compelling case studies and testimonials that highlight the impact of the partnershipAmplify customer voices across campaigns, content, and eventsSupport and scale co-marketing best practices across additional strategic and ecosystem partnersIdentify new opportunities for cross-partner collaboration and storytellingContribute to frameworks, playbooks, and processes that improve co-marketing effectivenessCollaboratively define success metrics and track performance across co-marketing initiatives (e.g., engagement, pipeline, influence)Analyze results and optimize programs to improve impact and ROIShare insights and learnings with internal and partner stakeholdersSkills5+ years of experience in B2B marketing, partnership marketing, or co-marketing rolesStrong project management and organizational skillsProven experience managing strategic partnerships and executing joint GTM initiativesExperience leading integrated campaigns across content, digital, and eventsHighly collaborative with strong stakeholder management skills across internal and external teamsAbility to remain agile and operate both strategically and tactically in a fast-paced environmentStrong storytelling and messaging skills, with the ability to craft compelling narratives across brandsExperience working in Salesforce, Google Suite, and within project management tools like Asana and JiraExperience working with enterprise technology or SaaS partnershipsExperience executing co-branded research or thought leadership initiativesUnderstanding of affiliate/performance marketingFamiliarity with partner ecosystemsBackground in customer marketing or advocacy programsBenefitsMedical, Dental, and Vision insuranceOffice-only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueledFlexible spending accounts and 401(k)Flexible Working: Our Responsible PTO policy means you can take the time off you need to rest and recharge. We're committed to a positive work-life balance and provide a flexible environment that allows you to be happy and fulfilled in both your career and your personal life.Health and Wellness: Your well-being is a priority. Our mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage. We also offer a monthly gym reimbursement policy to support your physical health.A Stake in Our Growth: We offer Restricted Stock Units (RSUs) as part of our total compensation, giving you a stake in the company's growth with a 3-year vesting schedule, pending Board approval.Investing in Your Growth: We’re committed to your continuous learning. Take advantage of our free Coursera subscription and our PXA courses.Parental Support: We offer a generous parental leave policy, 26 weeks of fully paid leave for the primary caregiver and 13 weeks fully paid leave for the secondary caregiver.Technology Financial Support: We provide a technology stipend to help you set up your home office and a monthly allowance to cover your internet expenses.Company Overviewimpact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. It was founded in 2008, and is headquartered in Santa Barbara, California, US, with a workforce of 1001-5000 employees. Its website is https://impact.com/.Company H1B Sponsorshipimpact.com has a track record of offering H1B sponsorships, with 9 in 2025, 9 in 2024, 9 in 2023, 3 in 2022, 2 in 2021, 5 in 2020. Please note that this does not guarantee sponsorship for this specific role.