[Remote] Strategic Marketing Lead, Accounting Firms

Note: The job is a remote job and is open to candidates in USA. Pilot.com is a company that provides small businesses with dedicated finance experts and has developed an AI operating system called Meridian for accounting firms. They are seeking a Strategic Marketing Lead to define and execute strategies that drive demand and pipeline for mid-market accounting firms, focusing on messaging and collaboration with sales teams.ResponsibilitiesSegment strategy and execution. You'll define how Pilot wins mid-market accounting firms and you'll be the one running the plays. Strategy is the half that points the work. The other half is in your handsPipeline. You're accountable for what your segment produces. In close partnership with sales, you'll align on account prioritization and build programs that move the right prospects from first impression to signed contractMessaging. You'll shape how Pilot speaks to mid-market accounting firms, externally and in the materials our sales team uses every daySkills10+ years of B2B marketing experience, including time in enterprise or multi-stakeholder sales environmentsStrong foundation in demand generation and account-based marketing, including pipeline ownership and conversion metricsYou should be able to hold a strategic narrative as your own and shape how a category gets understoodExperience partnering closely with sales leadership on account prioritization and pipeline goalsAI-fluent in your own workflow. You're already using LLMs and AI tools to compress research, draft, iterate, and run plays at scale. You have a view on what AI is good at, what it isn't, and your work shows itComfortable operating as a senior IC. You build, you run, you write, you don't hand off the interesting work to a teamWrites and communicates clearlyOpen to managing one or two senior ICs if the coaching fit develops. Equally comfortable staying purely IC if it doesn't. Either path is real hereBenefitsFlexible vacation/time-off policyAll federal holidays are observedCompetitive benefits package including additional wellness benefitsParental leave for birthing or non-birthing parents – 100% pay for 12 weeks401(k) planEquityHealth benefitsCompany OverviewPilot provides the most reliable accounting, CFO, and tax services for startups and small businesses. It was founded in 2016, and is headquartered in San Francisco, California, USA, with a workforce of 201-500 employees. Its website is https://pilot.com.Company H1B SponsorshipPilot.com has a track record of offering H1B sponsorships, with 2 in 2026, 61 in 2025, 18 in 2024, 21 in 2023, 31 in 2022, 11 in 2021, 1 in 2020. Please note that this does not guarantee sponsorship for this specific role.