[Remote] Sr. Product Marketing Manager - AV Solutions

Note: The job is a remote job and is open to candidates in USA. NETGEAR is a company focused on innovative networking products that enhance connectivity. The Senior Product Marketing Manager (AV Solutions) will own the market strategy and positioning for NETGEAR's AV portfolio, translating complex technologies into customer value for a range of stakeholders in the AV ecosystem.ResponsibilitiesAssess market opportunities across Pro AV segments (corporate, education, hospitality, entertainment, live events, broadcast)Track industry trends across AV-over-IP protocols, broadcast transport technologies, deployment models, and integrator workflowsMaintain understanding of technologies including multicast networking, QoS, IGMP, PTP, VLANs, SMPTE/ST 2110 standards, Dante, NDI, SDVoE, AES67, and emerging AV-over-IP ecosystemsDefine buyer and influencer personas (integrators, consultants, engineers, IT/AV hybrid teams)Identify core AV pain points (“headaches”) and clearly articulate how we solve them (“aspirins”)Develop AV-specific product and solution positioning that speaks the language of integrators, consultants, and engineersTranslate complex networking and AV technologies into compelling customer value and deployment outcomesCreate messaging frameworks with key pillars, proof points, and deployment scenariosClearly differentiate NETGEAR Enterprise AV solutions from competitive alternativesEnsure AV messaging aligns with — but is distinct from — IT networking narrativesWeave together switches, management, profiles, and AV-optimized features into cohesive solution storiesDefine how AV products fit into larger AV and broadcast system designs and workflowsSimplify complex AV networking concepts into approachable, repeatable storiesDevelop customer and sales-facing content (solution briefs, infographics, application guides, competitive battlecards, FAQs, videos)Create vertical use case and workload-based content for AV environmentsOwn AV product messaging and positioning for launchesPartner with Project Management to deliver NPI collateralCreate AV-specific launch assets including solution briefs, application guides, FAQs, and sales toolsSupport analyst briefings, industry events, webinars, and trade showsProvide market and integrator insight to influence roadmap and feature decisionsTranslate technical capabilities into AV-relevant valuePartner on AV and broadcast-specific messaging frameworks and industry story opportunitiesEquip sales and technology partners with clear AV and broadcast narratives that accelerate deal cyclesSkills8+ years experience in Product Marketing or Solutions MarketingExperience in AV, networking, or adjacent infrastructure market (mandatory)Strong technical understanding of AV networking and AV-over-IP ecosystemsFamiliarity with protocols and technologies such as Dante, NDI, SDVoE, AES67, multicast, QoS, IGMP, PTP, VLANs, and Layer 2/Layer 3 networking conceptsDeep understanding of buying motions and partner ecosystems in AV and broadcast worldsProven ability to build messaging frameworks and solution narrativesExperience developing launch collateral, sales enablement assets, and technical marketing materialsStrong cross-functional collaboration skillsExceptional storytelling and communication abilitiesCompany OverviewWe turn ideas into innovative networking products that connect people, power businesses, and advance the way we live. It was founded in 1996, and is headquartered in Baar, Zug, CHE, with a workforce of 1001-5000 employees. Its website is https://www.netgear.ch/.