[Remote] Sr. Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Suralink is a fast-growing Software as a Service (SaaS) technology company recognized for growth, innovation, and culture. They are seeking a Senior Product Marketing Manager to own the go-to-market strategy across their product suite, focusing on positioning, messaging, and content development to enhance their presence in the audit and accounting market.ResponsibilitiesOwn positioning and messaging across the Suralink product suite; developing frameworks that are persona-specific, competitively differentiated, and grounded in real buyer and user workflowsLead GTM strategy for product launches - defining segmentation, channel approach, launch tiers, and success metrics, and driving alignment across Product, Sales, and Demand GenerationTranslate complex product capabilities into market narratives that resonate with senior firm leadership and working-level practitioners alikeMaintain a clear and current understanding of Suralink's competitive landscape - producing battle cards, positioning guidance, and win/loss analysis that the sales team can act onOwn the development of high-impact marketing content across formats: white papers, solution briefs, case studies, webinar programs, and strategic sales assetsLead Suralink's thought leadership content strategy - establishing a distinct, credible point of view in the audit and accounting technology space that attracts practitioners, not just buyersPartner with demand generation on content strategy, ensuring assets are designed to perform across the funnel with clear audience and intent mappingRepresent Suralink's perspective through external content, webinar programming, and event contributions that build market visibilityEmbed yourself in the strategic layer of sales enablement - ensuring positioning, competitive intelligence, and persona messaging are consistently reflected in how AEs pitch and demo the productBuild and maintain core enablement assets - pitch frameworks, objection handling guides, persona briefs, and competitive one-pagers - with a focus on strategic clarity over asset volumePartner closely with the Industry & Enablement function, acting as the messaging and positioning authority that their demo and sales work is built onStay actively connected to the sales cycle - using win/loss data, call intelligence, and deal feedback to continuously refine positioning and enablement strategyServe as a senior voice of the market internally - synthesizing customer feedback, competitive signals, and field intelligence into strategic inputs for the product roadmap and go-to-market prioritiesLead cross-functional alignment on launches and campaigns - driving decisions, managing dependencies, and ensuring the GTM team is operating from a unified narrativeMentor and model strong PMM craft for junior team members as the function growsSkills5+ years of B2B SaaS product marketing experience: With clear strategic ownership of positioning, GTM, and competitive intelligence - not just content executionDemonstrated launch leadership: Has owned end-to-end GTM launches with measurable pipeline or revenue outcomesCompetitive intelligence depth: Experience building and operationalizing CI programs, not just maintaining inherited assetsThought leadership track record: Has produced or contributed to content that built market credibility - white papers, published articles, webinar programs, or speaking contributionsAudit/accounting/fintech background: A significant differentiator. If you have it, it will be immediately evident in the quality and authenticity of your workStrategic Ownership: You set direction, make decisions with incomplete information, and own the outcomes - not just the deliverablesMarket Authority: You develop a genuine, evidence-backed point of view on buyers, competitors, and positioning - and you advocate for it internallyWriting That Earns Attention: Your content is read, shared, and cited - because it says something worth saying, in the voice of someone who knows the industryCross-Functional Credibility: You earn trust with Product, Sales, and CS through expertise and reliability - not title or tenurePractitioner Empathy: You understand that your buyer is a busy professional, not a marketing persona, and that distinction shows up in everything you produceBenefitsRemote-friendly policyMedical/vision/dental insuranceFlexible PTO policy and ten paid holidaysParental leaveProfessional development allowanceCommunity involvementCompany OverviewSuralink is an online platform that combines a dynamic PBC list, assignment workflow, and secure file hosting. It was founded in 2014, and is headquartered in Salt Lake City, Utah, USA, with a workforce of 51-200 employees. Its website is https://www.suralink.com/.