[Remote] Sr. Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Tungsten Automation is a leader in intelligent automation solutions, and they are seeking a Senior Product Marketing Manager to drive their go-to-market strategy and position offerings effectively. The role involves managing solution areas, creating compelling messaging, collaborating with cross-functional teams, and advocating for customer needs to enhance marketing programs and product direction.ResponsibilitiesBusiness Leadership – manage solution areas with P&L ownership mentality. Take a proactive approach to driving business results through strategic marketing initiativesMessaging and Positioning – differentiate your product/solution, create compelling customer value with clear, concise content that resonates with target personasThought Leadership – as a storyteller, describe in customer language value propositions and business outcomes across internal and external audiencesCollaboration – work with the global demand generation, field marketing, strategy, and broader teams to align on go-to-market executionEvangelism – serve as the spokesperson for our offerings and evangelize internally and externally with customers, partners, analysts, and mediaCompetitive Intelligence – understand competition and market to build winning competitive positioning and strategiesCustomer Advocate – understand customer needs, pain points, and opportunities, and reflect those in marketing programs and product directionCollateral Creation – develop product and sales presentations, webinars, videos, blogs, etcSales Enablement – support selling efforts with the latest tools, messaging, and assets that resonate with buyers and accelerate deal cyclesProgram Management – juggle multiple projects, meet deadlines, deliver results; understand data and analytics to inform decisionsSelling – your ideas and strategyUtilize AI-enabled tools (e.g., chatbots, content creation, competitive intelligence) to improve efficiency, accuracy, and streamline routine tasks while following company AI governance and data privacy standardsCreate new programs and campaigns, including emails, landing pages, and nurture programs that drive pipeline and conversionDrive day-to-day tactical execution and ensure deliverables and quality standards are met, proactively managing timelines and stakeholdersDevelop user personas and segmentations to deliver messages to the right audiencesProactively identify opportunities for program and process improvementsBuild a consistent feedback loop for continuous improvement of pipeline generation, high conversion rates, and revenue accelerationAssess and formulate strategy based on campaign performanceSkills7-10 or more years' experience in a senior product role or relevant experienceEnterprise Software Product Marketing Experience Is RequiredBA/BS Required, MBA PreferredUnderstanding of Intelligent Automation, business process automation, SaaS, machine learning and artificial intelligenceExcellent interpersonal skills with the ability to work cross-functionallyStrong presentation skills and confidence speaking before customers and large audiencesSkills in prompting AI systems and assessing output qualityAbility to leverage AI to ideate, develop, and scale to the needs of the departmentMBA PreferredCompany OverviewDigitally Transform Your Information-Intensive Workflows. It is a sub-organization of Lexmark Enterprise Software. It was founded in 1991, and is headquartered in Irvine, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.tungstenautomation.com.