[Remote] Sr. Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. NovoEd is an enterprise talent development technology provider founded in 2012 that focuses on high-impact learning solutions. As a Sr. Product Marketing Manager, you will create marketing content to support product launches and build pipeline while collaborating with cross-functional teams to enhance the company's narrative and accelerate its mission.ResponsibilitiesDevelop a deep understanding of NovoEd’s capabilities for new and existing products, identifying the benefits, differentiators, and value statements of each, and lead go-to-market efforts for themIdentify dynamic market trends, the competitive landscape, and changing customer needs to help accelerate our growthDefine user and buyer personas, prioritize their biggest challenges, define segments, understand purchasing behaviors, and research competing offeringsCraft compelling enterprise messaging and positioning that excites and educates customers, and informs our unique product strategyCollaborate with product, sales, and marketing teams to build impactful demos and sales enablement materialsPartner with product managers and developers to bring new features and products to marketLead cross-functional operational readiness teams to price, position, and sell new productsDefine and analyze the competitive landscape for new and existing products and partner with product managers to prioritize growth opportunitiesSkillsBachelor's degree7+ years of professional non-internship marketing experienceExperience marketing solution-oriented SaaS businesses into large enterprisesExperience in workforce education or marketing to Enterprise HR is highly desiredComprehensive B2B marketing skill set that includes branding, thought leadership, demand generation, digital, account-based marketing, communications, product marketing, and eventsExperience using data and metrics to drive improvements and show resultsExperience driving direction and alignment with cross-functional teamsExperience building messaging and positioning for new product categories and domainsExperience in inter-team working skills to develop partnership with partner, tech team and operating at leadership levelsExperience communicating results to senior leadershipExperience guiding creative input, development and execution from concept to completionBenefitsPaid Parental LeaveFlexible vacation daysComprehensive health care coveragePhone, internet, work-from-home reimbursementsA collaborative work environmentFun remote social eventsAnnual in-person all-company meetingCompany OverviewNovoEd’s collaborative learning platform enables organizations to design and deliver experiential learning that drives business performance. It was founded in 2013, and is headquartered in San Francisco, California, USA, with a workforce of 51-200 employees. Its website is http://novoed.com.