[Remote] Sr. Marketing Operations Specialist (Remote - US)

Note: The job is a remote job and is open to candidates in USA. Nextech is a leader in specialty healthcare technology solutions, and they are seeking a Senior Marketing Operations Specialist. This role involves optimizing systems, data, and processes to enhance the effectiveness of marketing and sales operations, while collaborating with various teams to drive successful campaigns and improve overall company growth and revenue.ResponsibilitiesSupport the Marketing Operations Manager in the day-to-day management of the marketing operations tech stack, supporting the implementation of new processes and technologies to enhance marketing operations scalabilityPartner with Demand Generation, Product Marketing, Events, Creatives Services, and Sales to launch successful campaigns and product launch communications across the entire prospect-to-customer journeyEnsure our marketing database is accurate and properly segmented, maintain data hygiene and governance, and support database growthDrive attribution strategy, tracking, testing, reporting, optimization, and analysis through KPIs, real-time dashboards, and key levers that will inform new strategies to continually improve campaign performanceWork cross-functionally across Marketing, Sales, and Revenue Operations to maintain and optimize our lead lifecycle and scoring processes to increase qualified lead flowOptimize marketing automation and workflows to ensure seamless data flow from HubSpot to Salesforce and across other systems and platformsCarry out additional responsibilities as assigned based on business needSkills4+ years of experience in Marketing Operations, Marketing Automation or Marketing Technology in B2B SaaSExpert-level experience in HubSpot, including workflows, system administration, and system integrationsFamiliarity with CRM systems like Salesforce and how they integrate with marketing platformsExperience with testing, tracking, and reporting of performance metricsStrong understanding of email marketing, segmentation, and data managementStrategic thinker, with strong program and project management skills, attention to detail, and ability to think strategically about complex issuesStrong verbal and written communication skills to effectively communicate complex programs, processes, recommendations, and data to audiences across functions, teams, and organizational levelsProactive team player with a positive attitude who adapts well to changing needs and priorities, ambiguity, experimentation, and iteration, and can pivot easily to achieve goals and deadlinesHubSpot certificationExperience with BI tools such as Tableau and Power BIBenefitsGenerous annual bonus opportunity401(k) with Employer MatchFlexible Time Off: take time off when you need it without worrying about available hours11 paid holidaysYour Day Your Way - Celebrate a day of cultural or social significance to youInsurance: Choice of Medical, Dental, and Vision plansHealth Savings Account with employer matchFlexible Spending Account100% Company-Paid Parental leave (After 6 months with the company)100% Company-Paid Life Insurance and Short/Long Term Disability InsuranceNextech Luminary Peer Recognition ProgramWellness Program including discounts on medical premiumsEmployee Assistance Program with free counseling sessions availableCorporate Discounts on Retail, Travel, and EntertainmentCompany OverviewNextech Systems is a healthcare technology provider catering to specialty physicians, offering a complete healthcare technology solution. It was founded in 1997, and is headquartered in Tampa, Florida, USA, with a workforce of 501-1000 employees. Its website is http://www.nextech.com.