[Remote] Sr. Marketing Operations Manager

Note: The job is a remote job and is open to candidates in USA. Reputation is a leading platform in the reputation management industry, utilizing AI to help businesses enhance their customer feedback channels. The Senior Marketing Operations Manager will develop and implement solutions for operational challenges, enabling the marketing and sales teams through effective processes and technology. This hands-on role focuses on optimizing marketing systems, data integrity, and operational excellence to drive business outcomes.ResponsibilitiesLead the strategy, administration, optimization, and governance of marketing systems, lead management processes, marketing databases, automation frameworks, and reporting infrastructure that support scalable demand generation and pipeline growthDefine "metrics that matter" and develop dashboards and reporting frameworks that provide actionable insights to Marketing leadership and key stakeholdersMonitor, analyze, and provide insights into funnel performance, marketing contribution to pipeline, customer acquisition, buying group engagement, contact acquisition, database health, campaign effectiveness, and overall marketing performance to identify opportunities for optimization and growthDrive strong sales and marketing alignment through initiatives and processes that support lead management and governance, improved lead quality, enhanced data quality, and operational efficiencyServe as the primary administrator for core marketing technologies and partner with stakeholders to ensure platforms are effectively configured, integrated, governed, and optimized to support marketing objectives, data integrity, workflow automation, and business scalabilityPartner with Sales Operations and IT to identify, design, and implement solutions that improve operational efficiency, data quality, scalability, and business performancePartner with Marketing leadership to provide ongoing analysis and insights related to marketing investments, pipeline impact, attribution, funnel performance, and goal attainmentExecute marketing database strategy by identifying opportunities to improve data quality, enrichment, segmentation, contact acquisition, compliance, and overall database health. Establish scalable processes that ensure data integrity, support audience targeting, improve buying group visibility, and enable accurate reporting and decision-makingIdentify opportunities to modernize marketing operations through workflow automation, AI-enabled solutions, signal-based targeting, and emerging technologies. Partner across teams to evaluate, implement, and operationalize capabilities that improve efficiency, scalability, lead management, reporting, and overall marketing effectivenessCreate and maintain documentation, governance standards, workflows, and operational procedures that support consistent execution and long-term scalabilityManage vendor relationships, contracts, licensing, and renewals while partnering with Legal, Security, Procurement, and IT teams to ensure compliance with organizational requirementsServe as a trusted operational partner across Marketing, SDR, Sales Operations, Business Intelligence, IT, and Web teams, ensuring systems, data, reporting, and processes support business objectives and drive alignment across the lead-to-revenue lifecycleSkillsBachelor's degree in Business, Marketing, related field, or equivalent experience7+ years of professional experience in marketing operations in a B2B SaaS environmentAdvanced HubSpot administration experienceDeep understanding of lead lifecycle management, lead scoring, routing, and funnel optimizationExperience managing marketing automation platforms and supporting complex marketing technology ecosystemsStrong background in data governance, database management, and enrichment strategiesExperience building workflows, automation, and scalable operational processesExperience working within Salesforce environments and partnering closely with Sales Operations and Salesforce Administration teams to support lead-to-account processes, routing, data integrity, and CRM optimization, including defining requirements and coordinating updates to Lead, Contact, Account, and Opportunity objectsStrong analytical and reporting skills with the ability to translate data into business insightsExperience supporting account-based marketing and buying group initiativesStrong project management, documentation, and organizational skillsExcellent communication and cross-functional collaboration skillsSalesforce CRMClayQualified6senseOpenpriseNeverBounceSwoogoKnakWebflowGoogle AnalyticsDomoExperience with intent data, account intelligence, signal-based targeting, and modern data enrichment platformsAI-powered marketing workflows, automation, and operational process optimizationExperience supporting account-based marketing programs, buying group initiatives, signal-based marketing, data enrichment strategies, and AI-driven operational workflowsEmail deliverability and outbound infrastructure platforms such as SendGrid, Instantly, or similar solutionsBenefitsFlexible PTO for salary paid employeesHourly employees accrue PTO based on tenure & receive 5 sick days annually. Sick days are available day 1. PTO accrues on a per paycheck basis.10 company paid holidays plus 4 “Extended Company Holidays,” which are additional paid days off for the company.Multiple medical and dental plan options, plus 100% company paid vision coverage401k available through FidelityPaid Parental Leave for all eligible employees as of day 1 of employmentEmployer paid short and long term disability and life insuranceCritical Illness, Accident & Hospital Indemnity insuranceEmployee Assistance Program (EAP)PerkSpot: Employee discount programWellhub (Gym Pass): Access to virtual wellbeing apps, coaching, and gym membershipsCarrot Fertility: Support for fertility, family planning, maternity, parenting, and hormonal healthOmada: Virtual prevention and physical therapy programLadder: Supplemental life insuranceSoFi: Financial wellbeing platform with 1:1 adviceFetch: Pet insurance discount programSpring Health for Guardian: Virtual mental health supportXP Health for Guardian: Virtual eyewear platformRate.com: Mortgage services discount programCompany OverviewReputation empowers companies to fulfill their brand promise by managing their reputation performance in real-time – everywhere. It was founded in 2006, and is headquartered in San Ramon, California, USA, with a workforce of 501-1000 employees. Its website is http://www.reputation.com.