[Remote] Sr. Marketing Data Analyst

Note: The job is a remote job and is open to candidates in USA. Insight Global is seeking a Sr. Marketing Analyst to join the Marketing Analytics team. This role is focused on measuring paid and organic marketing performance and impact to Brand Awareness, MAU, Registration, and Subscription growth. You will collaborate with Brand Marketing, Growth Marketing, Community Partnership, Design, and leadership to accelerate learning, make data-informed decisions, and define data-inspired solutions to fuel the platform growth.ResponsibilitiesSupport brand media measurement planning and strategy; ensure investments align with marketing OKRsCollaborate with Brand Marketing, Data Science, and external agencies on attribution modeling and incrementality testingGather requirements from cross-functional partners and consolidate data into actionable dashboardsBuild and manage data pipelines from multiple sources, ensuring data is accessible, fresh, and consistentDeliver persuasive, data-driven media performance reviews and strategic recommendations to stakeholdersOwn critical analytical reporting on metrics like brand awareness, familiarity, and considerationPresent findings in weekly/monthly business reviews and OKR meetingsPartner with NY counterparts and marketing stakeholders to drive performance analyticsSkills5+ years of experience in marketing analytics, data analysis, or related rolesDeep experience with social media platforms (Instagram, TikTok, marketing data)Strong skills in ETL data pipelines – moving data between systemsAdvanced proficiency in Tableau for dashboard creation and reportingHighly skilled in SQL and quantitative programming languages (Python preferred)Experience with brand measurement methodologies (MMM, lift studies, attribution modeling)Proven ability to work autonomously and deliver results with minimal trainingComfortable collaborating across EST/PST teams and interacting with stakeholders in NY and SFExperience with GitHub for version control and data pipeline managementPrior work with social listening tools (Dashsocial, TikTok, Instagram)Strategic mindset and ability to consolidate data into single source of truth dashboardsExperience presenting insights and recommendations to marketing leadershipCompany OverviewInsight Global provides top talent and staffing solutions that help job seekers find careers in healthcare, finance, IT, and government. It was founded in 2001, and is headquartered in Atlanta, Georgia, USA, with a workforce of 1001-5000 employees. Its website is https://insightglobal.com/.