[Remote] Sr. Marketing Analytics

Note: The job is a remote job and is open to candidates in USA. Robert Half is seeking a Senior Marketing Analytics Consultant to support a high-profile media engagement focused on campaign measurement and performance analysis. The role involves analyzing marketing performance across channels, integrating with cross-functional teams, and delivering insights to influence business and media investment decisions.ResponsibilitiesAnalyze campaign performance across paid, owned, and earned media channelsBuild and apply regression-based models to measure marketing effectivenessDevelop reporting frameworks, performance summaries, and campaign wrap-upsGenerate actionable insights and strategic recommendations for stakeholdersPartner with planning, investment, activation, and analytics teams to support campaign optimizationEvaluate audience performance and segmentation opportunitiesDesign and execute measurement approaches to assess media effectivenessSupport budget allocation decisions through data-driven analysisPresent findings and recommendations to both internal teams and client stakeholdersIdentify opportunities to improve measurement methodologies and analytics processesProvide analytical support for ad hoc business and marketing initiativesSkills7+ years of experience in marketing analytics, media analytics, marketing science, advertising analytics, or a related fieldExperience working within a media agency, advertising agency, or media-focused environmentStrong expertise in regression modeling, statistical analysis, and campaign measurementProven experience measuring and optimizing multi-channel media campaignsAbility to translate complex data into clear, actionable business insightsStrong presentation, communication, and stakeholder management skillsExperience presenting findings to clients and executive audiencesAudience segmentation and consumer analytics experienceAttribution, forecasting, and ROI modeling expertiseExperience working with first-party and third-party data solutionsFamiliarity with data clean rooms and data lake environmentsMedia budget optimization experienceTeam leadership, mentorship, or project leadership experienceCompany OverviewRobert Half provides staffing, recruiting, finance, and accounting services. It was founded in 1948, and is headquartered in Frankfurt, Hessen, DEU, with a workforce of 10001+ employees. Its website is https://www.roberthalf.de.