[Remote] Sr. Manager, Integrated Marketing - Global HOKA Apparel & Accessories

Note: The job is a remote job and is open to candidates in USA. Deckers Brands is a company committed to inclusivity and exceptional business results. They are seeking a Senior Manager for Global Integrated Marketing in Apparel and Accessories to lead seasonal marketing plans, drive demand, and create connected consumer journeys across multiple markets.ResponsibilitiesOwn the global integrated marketing strategy for key seasonal stories, product launches, and brand moments for Apparel & AccessoriesAuthor clear, insight-led creative and channel briefs; lead cross-functional briefings with internal Creative and agency partnersBuild global integrated GTM plans across tease/launch/sustain; deliver robust global toolkits for regional and channel teamsPartner with DTC, Wholesale, Digital, and Brand Comms to connect storytelling across owned, earned, and paid touchpointsDrive alignment across Global Product, Merchandising, Consumer Insights, Marketing Operations, Sports Marketing, and Brand ExperienceEstablish global-to-local ways of working, lead key gates and decision points, and partner with regional marketers to adapt plans for local calendars, channels, and cultural momentsDefine success metrics and a global scorecard with Analytics/Insights; monitor performance and consumer response across regionsCapture local market learnings and translate them into optimizations and future-season recommendationsCoach and develop project teams into strong 360 marketers; model inclusive leadership and build a culture of curiosity, accountability, and creative excellencePartner with Marketing Ops to manage scope, timing, and resourcing; ensure projects are delivered on time and within budgetSkillsBachelor's degree in Marketing, Communications, Business, or related field (MBA or advanced degree a plus)8–10+ years of progressive experience in brand marketing, integrated marketing, or go-to-market roles within consumer goodsMinimum of 4 years experience marketing apparel and accessories, performance apparel/footwear/accessories strongly preferredProven experience leading integrated campaigns end-to-end across multiple channels and marketsDemonstrated success influencing cross-functional partners and senior stakeholders in a matrixed global organizationExperience managing agencies and/or internal creative teams; strong briefing and feedback capabilitiesPeople leadership experience (direct or strong matrix leadership), with a track record of developing talent and building team capabilityStrategic storyteller with strong consumer intuition and ability to translate insights into compelling narratives and campaign strategiesStrong project management and operational discipline; thrives in fast-paced environments with tight timelines and multiple workstreamsExcellent written and verbal communication; confident presenter who can simplify complexity and drive decisionsHigh creative standards with the ability to balance creative ambition with business realitiesAnalytical fluency—comfortable using performance data to evaluate outcomes and recommend actionsCollaborative, optimistic, and solutions-oriented; builds trust quickly and leads through influenceBenefitsCompetitive Pay and BonusesFinancial Planning and wellbeingTime away from workExtras, discounts and perksGrowth and DevelopmentHealth and WellnessCompany OverviewFootwear & Apparel Company It was founded in 1973, and is headquartered in Goleta, California, USA, with a workforce of 1001-5000 employees. Its website is http://deckers.com.