[Remote] Sr. Lifecycle Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Pilot.com is a company that modernizes back office operations for small businesses by providing dedicated finance experts and custom software solutions. They are seeking a Senior Lifecycle Marketing Manager who will be responsible for managing lifecycle-influenced pipeline, driving expansion revenue, and improving conversion efficiency across the customer journey.ResponsibilitiesYou own the programs that turn leads into SQLs through lifecycle—industry nurtures, referral programs, intent-based routing, and partnership channel conversionWorking with product usage signals and propensity model outputs, you'll identify expansion-ready accounts and activate lifecycle and account management plays for high-propensity tiersFrom trial activation and onboarding through early retention—activation rate and early churn are your metricsYou also own Lead → SQL conversion through lifecycle personalization and segmentationStructured tests with documented hypotheses and resultsIdentify and use AI-powered tools to automatically detect friction points and hidden customer segmentsEmploy generative AI and dynamic content blocks to tailor messaging and educational assets per customer profileIn partnership with product, operations, and marketing teams to help prospects and customers fully realize the value of Pilot’s solutionsSkills7+ years of experience in lifecycle marketing, customer marketing, or customer engagement roles, ideally within a B2B SaaS or high-growth environmentSignificant experience in Marketo. You build programs from scratch, not from templatesA track record of owning pipeline or revenue metricsProven track record of designing and executing successful lifecycle programs across multiple customer segmentsA structured approach to experimentation with clear hypotheses, meaningful tests, learnings that roll forwardSkilled at analyzing customer data with the ability to translate cohort and funnel data into program decisionsHands-on experience collaborating with cross-functional stakeholders (product, engineering, customer success, sales)Working knowledge of Salesforce data modelsSolid deliverability and compliance fundamentals (SPF/DKIM, list hygiene, CAN-SPAM, CCPA)Comfortable navigating a fast-paced, startup environmentMAP certification (MCE or equivalent)B2B SaaS background, fintech or accounting-adjacent is a bonusBenefitsFlexible vacation/time-off policyAll federal holidays are observedCompetitive benefits package including additional wellness benefitsParental leave for birthing or non-birthing parents – 100% pay for 12 weeks401(k) planEquityHealth benefitsCompany OverviewPilot provides the most reliable accounting, CFO, and tax services for startups and small businesses. It was founded in 2016, and is headquartered in San Francisco, California, USA, with a workforce of 201-500 employees. Its website is https://pilot.com.Company H1B SponsorshipPilot.com has a track record of offering H1B sponsorships, with 2 in 2026, 61 in 2025, 18 in 2024, 21 in 2023, 31 in 2022, 11 in 2021, 1 in 2020. Please note that this does not guarantee sponsorship for this specific role.