[Remote] Sr. Director, Product Design

Note: The job is a remote job and is open to candidates in USA. HighLevel is an AI-powered business operating system that supports agencies, entrepreneurs, and SMBs in building, automating, and scaling their operations. The Senior Director, Product Design will lead design strategy and execution across a strategic product portfolio, ensuring high-quality user experiences and the adoption of a bespoke design system. This role involves collaborating with various teams to create cohesive and impactful product experiences that drive customer success.ResponsibilitiesDefine and communicate a compelling design vision for a large, integrated product portfolioTranslate company and product strategy into experience principles, customer journeys, design priorities and measurable outcomesIdentify opportunities to unify fragmented workflows into cohesive, AI-powered experiences that help customers move faster and get better resultsRepresent the customer, the end-to-end experience and the quality bar in executive-level product and business discussionsOwn the evolution of HighLevel's bespoke design system as a practical product accelerator, not just a library of componentsPartner with design system, product design and engineering leaders to mature shared patterns, component quality, interaction standards and contribution modelsWork horizontally across many product teams and functions to turn a new design system into a shared way of building, aligning designers, PMs, engineers and go-to-market partners around consistent experience standardsDrive adoption across product teams by making the system easier to use, easier to contribute to and clearly tied to product quality and execution speedReduce pattern drift and inconsistent experiences across the platform while still allowing teams to solve domain-specific product problemsEstablish measures for design system adoption, contribution quality, component reliability and customer-facing consistencyDefine, model and scale a high bar for visual craft, interaction quality, product design thinking and end-to-end usabilityCoach design managers and senior ICs on how to recognize, critique and improve the quality of design work before it reaches customersCreate critique rituals, quality reviews and launch-readiness practices that improve outputs without slowing teams down unnecessarilyEnsure major launches are grounded in clear user needs, durable interaction patterns, thoughtful visual execution and measurable success criteriaBuild a culture where speed and quality reinforce each other instead of competing with each otherLead design across multiple product teams and product lines, ensuring the work connects into a coherent platform experiencePartner with Product and Engineering leaders to shape roadmaps, clarify tradeoffs and sequence work based on customer value and business impactGuide teams through ambiguous, high-stakes product problems that require systems thinking, strategic judgment and strong executionConnect growth, commerce, marketplace, community, admin, integration and platform utility experiences into customer journeys that feel cohesiveBuild, coach and retain a high-performing design team capable of operating at HighLevel's speed and scaleHire exceptional design talent, elevate existing designers and create clear growth paths for managers and individual contributorsPerformance manage thoughtfully and directly when designers need additional support, clearer expectations or role calibrationLead senior designers and design managers through direct feedback, career development, performance calibration and succession planningEstablish team rituals, staffing models and operating rhythms that improve clarity, accountability and output quality across a remote-first global teamUse research, analytics, experimentation and customer feedback to identify opportunities and evaluate design impactDrive improvements in activation, adoption, conversion, retention, expansion, customer ROI and overall product usabilityPartner with Growth, Marketing, Sales and Customer Success to understand customer segments, buying journeys and value realization momentsEnsure design decisions balance customer value with measurable business outcomesShape how AI and automation show up across HighLevel's product experience in ways that are useful, trustworthy and easy to adoptHelp move product experiences from standalone tools toward intelligent workflows that can guide, recommend and execute for customersPartner with product and technical leaders to define interaction patterns for AI-powered workflows, assistants, recommendations and generated contentEnsure AI experiences remain understandable, controllable and aligned with customer goalsBuild trusted relationships with leaders across Product, Engineering, Data, Marketing, Sales, Support and Customer SuccessBring clarity to complex initiatives with crisp narratives, decision frameworks and customer-centered recommendationsAlign stakeholders around customer problems, business goals, quality standards, tradeoffs and sequencingAct as a key executive voice for design internally and, when appropriate, externally with customers, partners and the broader marketSkills10+ years of experience in product design, UX or related product experience disciplines, including 5+ years leading design teamsProven experience leading design across large, complex B2B SaaS, platform or multi-product ecosystemsSuperb visual craft skills and world-class interaction and product design instincts, with the ability to raise the quality of work across a teamDemonstrated experience building, evolving or accelerating adoption of a design system across multiple product teamsDemonstrated ability to lead senior individual contributors and design managers across multiple teams or product areasStrong portfolio of work showing product strategy, systems thinking, design craft, measurable customer impact and business outcomesDeep experience with complex workflows, information architecture, interaction design, design systems, research and experimentationProven ability to hire excellent designers, elevate existing talent and performance manage team members who need additional supportStrong product and business acumen, with fluency in metrics such as activation, adoption, conversion, retention, expansion, churn, LTV and customer ROIExperience partnering with Product, Engineering and Data leadership to define strategy, priorities, roadmaps and success measuresStrong executive communication, storytelling and stakeholder management skillsComfort operating in fast-paced, ambiguous environments with distributed teams and high ownership expectationsExperience designing for agency platforms, CRM tools, marketing technology, sales automation, lead generation, commerce, payments or SMB softwareExperience with product-led growth, lifecycle design, monetization, onboarding, activation or retention systemsExperience shaping AI-powered product experiences, automation workflows or intelligent assistantsExperience leading design through a period of rapid scale, design-system maturation, platform consolidation or major product transformationFamiliarity with experimentation frameworks, growth metrics, customer analytics and mixed-method research practicesExperience designing marketplace, community, course, client-portal, commerce, payments, billing, document or integration experiencesBenefitsCompetitive compensation, benefits and flexibilityCompany OverviewHighLevel is a marketing and advertising platform that captures message leads via voicemail, SMS, emails, FB messenger, and more. It was founded in 2018, and is headquartered in Dallas, Texas, USA, with a workforce of 1001-5000 employees. Its website is https://www.gohighlevel.com.