[Remote] Sr. Director, Marketing Analytics (Media Analytics focus)

Note: The job is a remote job and is open to candidates in USA. Nutrafol is a pioneering company in hair wellness, dedicated to helping individuals grow into their best selves through clinically tested products. They are seeking a Senior Director of Marketing Analytics & Data Science to lead measurement and modeling efforts within their marketing analytics team, enhancing their strategy and cross-functional measurement capabilities.ResponsibilitiesMeasurement & modeling — provide senior support across the full portfolio: MMM, MTA, incrementality testing, website analytics, CM360 reporting, and growth journey analytics. Lead the technical implementation of MTA 2.0, partnering with the team that owns strategy and roadmapMethodology & rigor — pressure-test assumptions, validate outputs, and guide reconciliation across measurement approaches so stakeholders know which signal to trust for which decision. Bring clarity to complex methodological questions, including privacy-resilient measurementAI & advanced analytics — apply ML, statistical modeling, and AI (including LLM-based workflows and modeled conversions) to improve measurement quality, speed, and scalabilityMentorship — develop team members on measurement craft, modeling depth, and data science methods. Build advanced analytics capability within the function over timeCross Functional Communication — translate technical measurement outputs into clear language for marketing, finance, and executive audiences. Support the team's credibility in cross-functional forumsOwn the strategy for MTA revamp, including implementation, validation, and trust — with clear reconciliation against MMM and incrementalityEnsures measurement rigor is visibly elevated across the portfolioIntroduce and test AI and modern analytics platforms to improve overall capabilities and measurement effectivenessManage methodological choices, ensuring they’re well-documented, defensible, and trusted by business stakeholdersSkills10+ years of experience in marketing analytics and measurement roles, with significant time in senior positionsDeep expertise across MMM, multi-touch attribution, incrementality testing, website analytics, and growth/funnel analyticsHands-on background building or leading MMM and MTA models — with depth to implement, not just overseeStrong data science foundation: regression, Bayesian methods, time-series, and ML applied to marketing measurementApplied AI experience in marketing analytics — LLM-based workflows, modeled conversions, or measurement automationProficiency in SQL and Python (or R); familiarity with GA4, CM360, and BI toolsExperience mentoring analytics talent across measurement and data scienceECommerce background required; DTC/subscription, and multi-channel experience strongly preferredStrong communicator; ability to influence cross-functional teams and Leaders across the organizationComfortable as a senior partner supporting a team that owns strategic directionExperience applying generative AI or LLMs to analytics workflows (insight generation, automation, self-serve)Hands-on knowledge of privacy-resilient measurement approaches (server-side tracking, modeled conversions, data clean rooms)Familiarity with modern data stack tools (Snowflake, BigQuery, dbt) and BI platforms (Looker, Tableau, Power BI)BenefitsFully remote work experienceComprehensive medical, dental, and vision package, including FSA program401K with employer matchQuarterly Bonus ProgramFlexible PTOTwo company-wide wellness breaks every dayFree lunch on us every Tuesday and Thursday via Seamless/GrubhubMonthly wellness stipendMonthly internet stipendMonthly cell phone stipendAnnual learning & development stipendFree meditation app membership (Headspace)Free Nutrafol subscriptionPet insurance discounts and benefitsCompany OverviewNutrafol is a nutraceutical manufacturer that formulates natural, drug-free products to improve hair health. It was founded in 2014, and is headquartered in New York, New York, USA, with a workforce of 201-500 employees. Its website is https://www.nutrafol.com/.