[Remote] Sr / Associate Director, Digital Marketing (Oncology)

Note: The job is a remote job and is open to candidates in USA. Boehringer Ingelheim is a global leader in the pharmaceutical industry, and they are seeking a Sr/Associate Director of Digital Marketing for their oncology brand. This role is responsible for leading digital strategy and execution, ensuring integrated digital engagement across various stakeholders and enhancing patient experiences within oncology care environments.ResponsibilitiesDevelop and execute a comprehensive digital marketing strategy aligned to brand prioritiesDesign and implement omnichannel communication journeys across CRM, paid media, email, SEO/SEM, SMS, websites, and social channelsServe as digital subject-matter expert, ensuring integration of digital best practices across the therapeutic area and customer segmentsCollaborate closely with the Omnichannel Operations team to ensure digital platforms, capabilities, and operational processes align with therapeutic‑area needs and support seamless execution of digital contentPartner with patient services and advocacy-facing teams to ensure digital solutions reflect patient needs and barriers within oncology care pathwaysServe as a key partner to field teams, translating insights into digital solutions that support customer engagementLead digital campaign planning and execution across owned, paid, and CRM channelsOversee website strategy, digital content deployment, email journeys, media coordination, and channel integrationPartner closely with sales, field marketing, market access, and medical to reinforce strategic messages across channelsUse segmentation and customer insights to improve precision, relevance, and timing of digital engagementPartner with agency teams to deliver high-quality, compliant executionOversee content strategy, creation, and optimization across digital channels, ensuring relevance across customer journeys and brand objectivesUse data and AI-enabled insights to refine segmentation, targeting, and content sequencingApply precision engagement principles to determine what content should be delivered, when, to whom, and through which channelSupport next-best-action thinking across digital and field-connected engagementDefine digital KPIs linked directly to brand objectivesWork with analytics and insights team to develop measurement frameworks to assess performance across digital tactics and channelsAnalyze engagement trends, attribution, and ROI to generate actionable insights and recommendationsConduct A/B testing and leverage predictive analytics to optimize targeting, personalization, and content effectivenessOversee agency partners to ensure timely, high-quality development of creative assets and digital campaignsLead promotional review processes (PRC/HPRC), ensuring digital materials meet business goals while adhering to regulatory, medical, and legal standardsManage digital budgets, SOWs, MSAs, and agency/vendor relationships to ensure efficient use of resourcesMaintain operational excellence through strong documentation, governance, and process optimizationSkillsBachelor's degree in Marketing, Business, Digital Media, Life Sciences, or related field; advanced degree (MBA or similar) preferred7–10+ years of marketing experience within pharmaceutical, biotech, medical device, or regulated industriesExperience working in the Oncology therapeutic area within marketing executionEntrepreneurial mindset with curiosity for emerging technologies, AI, and innovation trendsDemonstrated expertise in omnichannel strategy, digital content development, CRM, NPP, SEO/SEM, and marketing automationStrong understanding of compliance, medical/legal/regulatory review processesProven ability to translate analytics into decision-making and digital optimizationExperience managing digital agencies, internal teams, and complex cross‑functional stakeholdersExcellent communication, project management, and presentation skillsDemonstrated project management skillsDemonstrated ability to manage budget and resourcesDemonstrated ability to achieve results in a highly matrixed organizationProficiency in MS Office, Outlook and database applicationsHCP or Patient segmentation and engagement strategyExperience supporting product launches or new indicationsFamiliarity with martech tools (e.g., Salesforce Marketing Cloud, Google Analytics, SEMrush)BenefitsThe position may be eligible for a role specific discretionary bonus, relocation, and/or other compensation elements.We support our employees in a number of ways to foster a healthy working environment, meaningful work, mobility, networking and work-life balance.Our competitive compensation and benefit programs reflect Boehringer Ingelheim´s high regard for our employees.Hybrid flexibility of 2-3 days per week on-site.Company OverviewBoehringer Ingelheim is a group of pharmaceutical companies that focuses on prescription medicines and animal health. It is a sub-organization of Boehringer Ingelheim. It was founded in 1885, and is headquartered in Ingelheim Am Rhein, Rheinland-Pfalz, DEU, with a workforce of 10001+ employees. Its website is https://www.boehringer-ingelheim.com/.