[Remote] Social Media Scaler

Note: The job is a remote job and is open to candidates in USA. Maids.cc is the GCC's leading home services platform, and they're looking for a Social Media Scaler to own the organic growth of their brand across multiple social media platforms. This role involves managing social pages, developing content strategies, and leading a creative team to enhance brand visibility and engagement.ResponsibilitiesOwn the end-to-end performance of 10–15 social pages across Facebook, Instagram, TikTok, and LinkedIn for the maids.cc and maids.at brandsBuild, manage, and develop a team of 3–4 content creators and social media coordinators, including hiring, briefing, and performance managementDevelop and maintain a structured monthly content calendar tailored to each market (UAE, GCC, Philippines, and additional countries)Craft and iterate on hooks, formats, and creative concepts designed to stop the scroll and drive organic reachResearch and apply platform algorithm changes across Meta (Facebook & Instagram), TikTok, and LinkedIn to maintain and grow distributionDesign and run structured A/B content tests — testing hooks, formats, captions, posting times, and content types — and document learningsLocalise content strategy by market: tone, language, cultural references, and audience-specific pain points across the GCC and PhilippinesIdentify and brief UGC opportunities, creator collaborations, and community engagement tactics to accelerate organic follower growthTrack, analyse, and report weekly on performance metrics per page; derive insights and translate them into actionable strategy changesStay ahead of content trends, viral formats, and emerging features on each platform; be first to test and adopt high-potential formatsCollaborate with the CMO and paid media team to ensure organic and paid messaging are alignedManage content production workflows: briefing, review cycles, approvals, and publishing across all pagesSkillsProven track record of growing at least one social page from low to significant scale (please share examples and numbers in your application)Deep, hands-on understanding of how Facebook, Instagram, TikTok, and LinkedIn algorithms work organicallyExperience leading or managing a small creative teamStrong instinct for hooks — knows within seconds whether a piece of content will earn attentionExperience building and running structured content calendars across multiple accounts simultaneouslyAbility to brief, review, and give clear creative direction to videographers, designers, and writersAnalytical mindset — comfortable in analytics dashboards; able to read performance data and adjust strategy rapidlyExperience designing content tests with clear hypotheses, variables, and outcome measurementUnderstanding of virality mechanics: shareability, emotional triggers, format loops, and trend-jackingExperience with multi-market or multi-language content is a strong advantageExcellent written communication in English; Arabic or Tagalog is a plusComfortable in a fast-moving, output-driven environment where results matter more than processHands-on video editing or short-form video production experience (CapCut, Premiere, or similar)Familiarity with social scheduling and analytics tools (e.g. Later, Metricool, Sprout Social, native platform analytics)Prior experience in the home services, gig economy, or marketplace categoryExisting network of UGC creators or micro-influencers in the GCC or PhilippinesExperience working across both B2C and B2B social content (for LinkedIn in particular)Company OverviewThis page is owned and operated by Viral Audience. It was founded in undefined, and is headquartered in Silicon Valley, California US, US, with a workforce of 51-200 employees. Its website is .