[Remote] Social Media Manager, Lifestyle - Global HOKA

Note: The job is a remote job and is open to candidates in USA. Deckers Brands is a company committed to diversity and inclusion, and they are seeking a Social Media Manager for their HOKA brand. The role involves developing and leading social media strategies to enhance brand engagement, manage relationships with agencies, and oversee content creation across platforms.ResponsibilitiesDevelop, implement, and lead comprehensive social media strategies to drive brand engagement and achieve business objectivesLead social storytelling around lifestyle, collaborations, and cultural moments to expand HOKA’s presence beyond performance runningDirectly manage relationships with agencies and vendors to set objectives, scope work, and manage performance in line with brand goalsLead the development of clear, insight-driven content briefs that align business objectives, audience insights, and platform-native creative directionPartner with influencer marketing to identify creators, tastemakers, and emerging cultural trends that can shape social storytellingHelp shape the visual and editorial direction of lifestyle social content for a distinct, elevated, and culturally relevant point of viewOversee and guide social copy development to ensure consistency in brand voice, tone, and messaging across all platforms and campaignsCollaborate with cross-functional stakeholders to inform content development strategies based on data insightsResponsible for social agency creative asset development process from concept to completionMeasure and optimize social media campaigns, programs, and tactics, including conducting regular performance reviews with social agencyTranslate data into actionable insights to refine content strategy and maximize brand impactProvide guidance and oversight to direct report(s) to ensure projects are executed accurately and on scheduleIdentify industry insights and trends to define and refine channel approachSkills7+ years of experience in social media, content strategy, or digital marketing, ideally at a consumer and/or lifestyle brandProven track record of growing large-scale social communities and leading culturally resonant brand storytellingThrive in a fast-paced environment, responding quickly and proactivelyPassionate about the future of social media, cultural trends, and shifting audience behaviorsNot interested in just following trends – you want to create themDeep understanding of social-first trends and platform nuancesHighly motivated, collaborative, and a driven self-starterExcellent communication, interpersonal, project management, and organizational skillsProven track record in effective process, project, budget, and team managementExperience working effectively in complex global organizations with diverse constituentsBA/BS degree or equivalent practical experienceExpert in Microsoft Office; experience using Dash Social or other social media management platforms and toolsExperience in social media copywritingAbility to fearlessly problem solve and provide solutionsAbility to effectively prepare and present information and respond to questions from management, agencies, and other employeesAbility to use independent judgment while navigating strict deadlines without compromising work qualityAbility to travel for work-related eventsKnowledge of Adobe is a plusPassion and interest in footwear and/or an active lifestyle is a plusBenefitsCompetitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extrasGrowth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.Company OverviewFootwear & Apparel Company It was founded in 1973, and is headquartered in Goleta, California, USA, with a workforce of 1001-5000 employees. Its website is http://deckers.com.Company H1B SponsorshipDeckers Brands has a track record of offering H1B sponsorships, with 4 in 2026, 21 in 2025, 20 in 2024, 19 in 2023, 27 in 2022, 21 in 2021, 17 in 2020. Please note that this does not guarantee sponsorship for this specific role.