[Remote] Social Media Manager

Note: The job is a remote job and is open to candidates in USA. The Jackson Laboratory is an independent, nonprofit biomedical research institution dedicated to improving human health through genomic research. They are seeking a Social Media Manager to lead their enterprise social media strategy, focusing on audience growth, engagement, and content that resonates with various stakeholders.ResponsibilitiesLead JAX’s enterprise social media strategy and strengthen our presence across institutional, scientific, advancement and business audiencesFocus on audience growth, engagement, channel strategy and LinkedIn thought leadershipHelp match the right content to the right audiences across channels, build audience personas, support major campaigns and events, and partner with content experts to turn complex science, institutional priorities, videos and philanthropic stories into social-first contentAdvise leaders, work with expert content partners, use data to sharpen the work, grow relevant audiences, and stay focused in a collaborative environmentOccasional travel, up to 10%, is expected for JAX events, conferences, campus visits and social media coverage needsSkillsBachelor's degree and 8+ years or related experienceProgressive experience in social media, digital communications, or integrated content marketingDemonstrated success developing and executing integrated social media strategies tied to measurable organizational outcomesDemonstrated experience developing executive or institutional thought leadership content, particularly on LinkedIn and professional platformsStrong understanding of social media strategy, audience segmentation, content distribution, paid amplification, and performance optimizationExperience building audience personas and matching content strategies to distinct audiences, platforms, and engagement goalsExceptional writing, editing, storytelling, and audience engagement skillsExperience with social analytics, social listening, and reporting tools used to measure and improve engagement performanceStrong visual and video content instincts, including experience supporting social-first video and multimedia engagementSound judgment managing public-facing communications, reputational considerations, and sensitive issuesAbility to work effectively within a fast-paced, matrixed, and collaborative environmentExperience within biomedical research, healthcare, higher education, life sciences, or mission-driven organizations preferredCompany OverviewThe Jackson Laboratory conducts mammalian genetics research offering scientific services and resources to laboratories and students. It was founded in 1929, and is headquartered in Bar Harbor, Maine, USA, with a workforce of 1001-5000 employees. Its website is http://www.jax.org.