[Remote] Social Media Manager

Note: The job is a remote job and is open to candidates in USA. Be Balanced Co. is a functional health and wellness brand focused on evidence-based education and personalized health protocols. They are seeking a Social Media Manager to develop and execute their social media strategy across platforms like Instagram, LinkedIn, and Substack, aiming to position the brand as a leader in functional health education.ResponsibilitiesOwn the overall social media strategy for Instagram, LinkedIn, and SubstackDevelop and manage monthly content calendars aligned with launches, campaigns, and business goalsIdentify trending conversations and opportunities within functional health and wellnessStay current on platform updates, algorithm changes, and content trendsWrite compelling captions that educate while maintaining the Be Balanced voiceCollaborate with designers and video editors to bring content ideas to lifeAnalyze performance metrics and continuously optimize strategy based on dataRecommend new content series, campaigns, and growth opportunitiesHelp position Be Balanced as the go-to authority in functional health educationCreate 5–6 high-quality pieces of content per week, including reels, carousels, graphics, and educational postsPublish content daily across designated platforms according to the content calendarSkillsMinimum 3 years of experience managing and growing social media accounts for brands or foundersExperience managing Instagram, LinkedIn, and SubstackProven performance metrics demonstrating success, including audience growth, engagement, reach, impressions, conversions, or revenue attributionExperience working with health and wellness brands, preferably functional health, nutrition, hormone health, integrative medicine, longevity, or health coachingAt least 3 years of professional social media management experiencePortfolio demonstrating successful management of multiple social media accountsAbility to provide case studies or metrics showing measurable growth and performancePrevious experience working with health and wellness brands similar to functional health coaching businessesExcellent writing and communication skillsStrong understanding of audience growth strategies and content marketingAbility to manage multiple projects while meeting deadlinesExperience with health & wellness brands or CPG productsExperience working with subscription or membership businessesFamiliarity with SEO and long-form content marketingUnderstanding of functional medicine, nutrition, hormone health, or longevity researchExperience collaborating with creative teams, video editors, and designersCompany OverviewFind the root cause of your symptoms & restore balance through functional lab testing, custom nutrition, and personalized care. It was founded in 2020, and is headquartered in , with a workforce of 2-10 employees. Its website is https://bebalanced.co.