Remote Social Media Manager
About the Role We’re looking for a Social Media Manager who will take full ownership of our social presence across all platforms. You’ll be responsible for growing our audience, generating leads, and building a strong, recognizable brand voice that reflects who we are. This is a hands-on, creative role for someone who thrives on execution, experimentation, and results. What You’ll Do Strategy & Planning Build and manage a monthly content calendar across Instagram, TikTok, Facebook, YouTube Shorts, Google Business Profile, Nextdoor, and LinkedIn Align content with seasons, local events, and promotions Maintain consistent posting cadence across platforms Content Creation Shoot, edit, and produce short-form videos, reels, before/after content, and photos Write compelling captions and ad copy that convert Design graphics using Canva Pro, Adobe Express, or similar tools Community & Reputation Management Respond to comments, DMs, and reviews promptly and on-brand Engage with local Boston communities, creators, and businesses Analytics & Reporting Track and report weekly performance and monthly strategy insights Monitor growth, engagement, reach, video views, and leads Use data to optimize and pivot content strategies Brand Voice & Consistency Develop and maintain a consistent brand voice: approachable, hardworking, and Boston-proud Ensure all content and interactions reflect the brand What We’re Looking For 2+ years of social media management experience (brand, agency, or personal brand) Strong understanding of Instagram, TikTok, Facebook, and YouTube Shorts Proven track record of growing accounts organically Self-starter who can execute without daily oversight Excellent copywriting skills (captions, replies, ad copy) Creative thinker who can adapt ideas from other industries