[Remote] Social Media Manager

Note: The job is a remote job and is open to candidates in USA. Fridays Health is a high-growth telehealth platform focused on delivering clinician-guided care. They are seeking a Social Media Manager to develop and execute a social strategy that engages audiences and builds community while ensuring compliance with healthcare regulations.ResponsibilitiesOwn the social strategy across all business units and platformsPlan, produce, and publish a steady cadence of short-form video, graphics, and copySpot the format, sound, or moment early, and move fast enough to capitalize on itBe in the comments and DMs, replying with personality and building a communityBuild and run the content calendar, ensuring timely and on-brand postsIdentify, brief, and coordinate creators and partners to extend reach and authenticityTrack important metrics and adjust content strategy based on data insightsPartner with cross-functional teams to ensure accuracy, compliance, and brand alignmentMaintain brand guidelines and healthcare advertising/compliance standards across postsSkills3+ years running social for a brand — ideally fast-paced D2C, subscription, or healthcare/wellnessYou've made things go viral (or close), and you can point to the posts and the numbers behind themYou've briefed creators or influencers to produce UGC at scale, and you know what makes a brief turn into content that performsYou make scroll-stopping short-form video and graphics yourselfFluent in Canva, CapCut, Adobe, and native editorsYou understand why something works — the hook, the pacing, the trend, the aesthetic — not just that it didDeep, current knowledge of Instagram and TikTok, an eye on emerging platforms, and comfort with scheduling/analytics tools (Sprout, Later, Hootsuite, or similar)You can tie a chaotic-good meme back to a real business outcome and defend it in a meetingYou'll take big swings, and you'll know which jokes a healthcare brand can and can't makeSouthern California based. Great for in-person shoots with the founders — but truly not required for the right personYou're happy being a face of the brand, not just the hands behind itShow us the post you're proudest of and tell us why it workedCompany OverviewAt Fridays, we're redefining the journey to a healthier life with a groundbreaking approach to medical obesity care. It was founded in 2023, and is headquartered in Irvine, CA, US, with a workforce of 11-50 employees. Its website is https://www.joinfridays.com.