[Remote] Social Content Creator

Note: The job is a remote job and is open to candidates in USA. Pawfy is one of the fastest-growing pet wellness brands on a mission to help dogs live healthier, happier lives. They are seeking a Social Content Creator / Social Media Manager to lead the creation, management, and growth of their organic social media presence, working closely with various teams to create engaging content and ensure brand relevance across platforms.ResponsibilitiesOwn the organic social media strategy and day-to-day management across key platforms including Instagram, TikTok, Facebook, YouTube, and emerging channelsCreate, film, edit, and publish engaging social-first content that aligns with brand objectives and audience interestsDevelop content calendars and ensure a consistent flow of high-quality content across all channelsMonitor social media performance, identify trends and opportunities, and use insights to continuously improve content performanceManage community engagement across social platforms, responding to comments, messages, and audience interactions where appropriateCollaborate with influencers, creators, internal teams, and external partners to create engaging and shareable contentStay up to date with platform trends, viral content formats, and best practices to help drive audience growth and engagementSkillsProven experience as a Social Media Manager, Content Creator, Social Content Manager, or similar role within an e-commerce, consumer goods, or direct-to-consumer businessStrong understanding of social media platforms, content trends, audience growth strategies, and community managementExperience creating high-performing short-form content for platforms such as TikTok, Instagram Reels, YouTube Shorts, and FacebookStrong copywriting, storytelling, filming, and editing skills with an eye for engaging contentAbility to analyse content performance and translate insights into actionable improvementsComfortable operating both strategically and hands-on in a fast-moving founder-led environmentExperience within health, wellness, supplements, consumer goods, or direct-to-consumer brandsExperience within the dog, pet, or animal health industryExperience working with influencers, creators, and user-generated content (UGC)Experience managing multiple brands or social channels simultaneouslyBenefitsFully remote - work from anywhereCompetitive compensation packageFlexible working + results > hoursAutonomous working styleDirect access to founders and meaningful influence on company strategyOpportunity to help shape the next phase of growth for a fast-moving brandCompany OverviewPawfy specializes in manufacturing nutritious dog chews and supplements. It was founded in 2021, and is headquartered in Raleigh, North Carolina, USA, with a workforce of 2-10 employees. Its website is https://pawfy.com.